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meta_ads_videos_upload

Upload a video to Meta Ads from a public URL and retrieve the video ID for use in ad creative construction.

Instructions

Uploads a video to the Meta Ads account by fetching it from a public HTTPS URL. Returns the video_id to reference in creative-construction tools. Mutating — the asset is persisted. Meta performs asynchronous processing after upload; newly-uploaded videos may take a few minutes before they can be attached to ads. For uploads from local files use meta_ads_videos_upload_file.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
account_idNoMeta Ads account ID in the format 'act_XXXXXXXXXX' (e.g. 'act_1234567890'). Optional — falls back to META_ADS_ACCOUNT_ID from the configured credentials. The leading 'act_' prefix is required.
video_urlYesPublic HTTPS URL of the video. Meta fetches it once at upload time. Supported formats: MP4, MOV. Recommended max 4 GB.
titleNoOptional title stored with the uploaded video. Used for library organization; not shown in ads.
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Without annotations, the description carries full burden. It clearly states the mutation and persistence, and adds async processing context. However, it does not mention auth requirements, rate limits, or error cases, which would be helpful for full transparency.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is three concise sentences, each serving a clear purpose: action and return, mutation and async behavior, alternative usage. No redundant or vague language.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given the tool's moderate complexity (3 parameters, no output schema, no annotations), the description covers action, return value role, mutation, async delay, and alternative. It is largely complete, though missing error handling details. Still strong for typical usage.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters4/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 100% with good descriptions, but the tool description adds extra context: for video_url it specifies supported formats and size limit, and for title it clarifies it's for library organization. This goes beyond the schema, justifying a score above baseline 3.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states the verb ('Uploads'), resource ('video to the Meta Ads account'), and method (fetching from a public HTTPS URL). It distinguishes from the sibling meta_ads_videos_upload_file by specifying the alternative for local files.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description explicitly notes it is a mutating action that persists the asset, mentions asynchronous processing and a delay before use, and provides an alternative for local file uploads. However, it does not broadly exclude other use cases or compare to non-video tools.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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