google_ads_negative_keywords_add
Add campaign-level negative keywords to a Google Ads campaign. These apply to every ad group, preventing over-blocking. Specify text and optional match type (BROAD, PHRASE, EXACT). Returns created criterion IDs.
Instructions
Adds one or more campaign-level negative keywords. These apply to every ad group in the campaign. Returns created criterion_ids. Mutating, reversible via rollback_apply. For negatives scoped to a single ad group use google_ads_negative_keywords_add_to_ad_group instead — campaign-level negatives can over-block if applied too broadly.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| customer_id | No | Google Ads customer ID as a 10-digit string without dashes (e.g. '1234567890'). Optional — falls back to GOOGLE_ADS_CUSTOMER_ID / GOOGLE_ADS_LOGIN_CUSTOMER_ID from the configured credentials when omitted. | |
| campaign_id | Yes | Campaign that will receive the negatives. The negatives apply to all ad groups under this campaign. | |
| keywords | Yes | Negative keywords to add. Each item has `text` and optional `match_type` (BROAD / PHRASE / EXACT; EXACT is the safest for narrow exclusions). |