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google_ads_network_performance_report

Compare Google Ads performance between Google Search and Search Partners to decide if Search Partners should be enabled. Returns metrics per campaign and network.

Instructions

Report Google Ads performance split by ad network — Google Search vs. Search Partners. Returns one row per (campaign, network) shaped as {campaign_id, campaign_name, network_type ('SEARCH'|'SEARCH_PARTNERS'), network_label ('Google Search'|'Search Partners'), impressions, clicks, cost, conversions, ctr (percent), average_cpc, cost_per_conversion}. Display, YouTube, and Discover rows are filtered out. ctr, average_cpc, and cost_per_conversion are rounded to whole-unit currency. Read-only. Use this to decide whether to toggle Search Partners. For overall campaign totals use google_ads_performance_report; for per-ad breakdowns use google_ads_ad_performance_report.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
periodNoReporting window for the metrics. Default 'LAST_30_DAYS'. Use a shorter window (LAST_7_DAYS / LAST_14_DAYS) when diagnosing recent changes; use LAST_90_DAYS for trend baselines.
campaign_idNoOptional campaign ID as a numeric string (e.g. '23743184133') to restrict the report to a single campaign. Omit to aggregate across every campaign in the account.
customer_idNoGoogle Ads customer ID as a 10-digit string without dashes (e.g. '1234567890'). Optional — falls back to GOOGLE_ADS_CUSTOMER_ID / GOOGLE_ADS_LOGIN_CUSTOMER_ID from the configured credentials when omitted.
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

With no annotations, the description carries full burden. It discloses read-only behavior, filtering of Display/YouTube/Discover rows, and rounding of specific metrics. This is comprehensive, though it could mention data freshness or potential rate limits. The description adds significant value beyond the schema.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is concise and front-loaded with the main purpose. It packs a lot of information into a single paragraph without redundancy. Minor improvement could be using bullet points for the output fields, but it remains highly readable.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness5/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given no output schema, the description fully explains return values (list of fields with types and examples). It also covers data filters, rounding behavior, and usage context. The tool is moderately complex, and the description leaves no gaps for an agent to misunderstand.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 100%, and each parameter already has detailed descriptions. The description adds no new param-specific semantics beyond what the schema provides. The baseline score of 3 is appropriate as the schema does the heavy lifting.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states the tool reports Google Ads performance split by ad network, listing exact output fields. It distinguishes from siblings by explicitly naming google_ads_performance_report (overall totals) and google_ads_ad_performance_report (per-ad breakdowns), leaving no ambiguity.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines5/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description gives explicit guidance on when to use this tool: to decide whether to toggle Search Partners. It also provides when-not-to-use by referencing alternative tools for overall campaign totals and per-ad breakdowns, which is excellent usage context.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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