google_ads_network_performance_report
Compare Google Ads performance between Google Search and Search Partners to decide if Search Partners should be enabled. Returns metrics per campaign and network.
Instructions
Report Google Ads performance split by ad network — Google Search vs. Search Partners. Returns one row per (campaign, network) shaped as {campaign_id, campaign_name, network_type ('SEARCH'|'SEARCH_PARTNERS'), network_label ('Google Search'|'Search Partners'), impressions, clicks, cost, conversions, ctr (percent), average_cpc, cost_per_conversion}. Display, YouTube, and Discover rows are filtered out. ctr, average_cpc, and cost_per_conversion are rounded to whole-unit currency. Read-only. Use this to decide whether to toggle Search Partners. For overall campaign totals use google_ads_performance_report; for per-ad breakdowns use google_ads_ad_performance_report.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| period | No | Reporting window for the metrics. Default 'LAST_30_DAYS'. Use a shorter window (LAST_7_DAYS / LAST_14_DAYS) when diagnosing recent changes; use LAST_90_DAYS for trend baselines. | |
| campaign_id | No | Optional campaign ID as a numeric string (e.g. '23743184133') to restrict the report to a single campaign. Omit to aggregate across every campaign in the account. | |
| customer_id | No | Google Ads customer ID as a 10-digit string without dashes (e.g. '1234567890'). Optional — falls back to GOOGLE_ADS_CUSTOMER_ID / GOOGLE_ADS_LOGIN_CUSTOMER_ID from the configured credentials when omitted. |