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meta_ads_pixels_list

List Meta Pixels in your ad account to retrieve pixel IDs needed for creating website audiences or fetching event statistics. Returns pixel details including code, last fired time, and business creation status.

Instructions

Lists Meta Pixels available in the ad account. Returns id, name, code (the base pixel snippet), last_fired_time, and is_created_by_business per pixel. Read-only. Use this to find a pixel_id before creating a WEBSITE audience (meta_ads_audiences_create) or fetching event statistics (meta_ads_pixels_stats / events).

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
account_idNoMeta Ads account ID in the format 'act_XXXXXXXXXX' (e.g. 'act_1234567890'). Optional — falls back to META_ADS_ACCOUNT_ID from the configured credentials. The leading 'act_' prefix is required.
limitNoMaximum records returned per call. Default 50, max 1000 per Meta Graph API.
Behavior3/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

No annotations are provided, so the description carries the full burden. It declares read-only behavior and lists returned fields, but lacks details on pagination, error handling, or rate limits. The behavioral disclosure is adequate but not rich.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is two sentences, front-loaded with the core purpose and returned fields, followed by usage guidance. Every sentence adds value, no wasted words.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given no output schema, the description adequately covers return fields and links to related tools (meta_ads_audiences_create, meta_ads_pixels_stats/events). It is nearly complete for a list tool, though additional details on ordering or filtering could be added.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 100% (both parameters are described in the schema). The description does not add extra semantic information beyond what the schema provides, so the baseline score of 3 is appropriate.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states it lists Meta Pixels, specifies the returned fields (id, name, code, etc.), and explicitly calls the operation read-only. It also distinguishes itself from sibling tools by noting its use as a prerequisite for creating WEBSITE audiences or fetching event statistics.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description provides explicit usage guidance: 'Use this to find a pixel_id before creating a WEBSITE audience... or fetching event statistics.' This clearly indicates when to use the tool, though it does not explicitly state when not to use it or mention alternative tools.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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