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meta_ads_campaigns_list

Lists Meta Ads campaigns by status and returns IDs, names, objectives, budgets, and bid strategies, so you can find a campaign_id before pausing or managing campaigns.

Instructions

Lists campaigns in a Meta Ads account with optional status filtering. Returns id, name, status (ACTIVE / PAUSED / DELETED / ARCHIVED), effective_status, objective (OUTCOME_SALES / OUTCOME_LEADS / etc.), bid_strategy, daily_budget, and lifetime_budget per campaign. Read-only. Use this to find a campaign_id before calling campaigns.get or the pause/enable helpers. For a single campaign's full detail record use meta_ads_campaigns_get.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
limitNoMaximum records to return in a single call. Default 50. Meta Graph API caps at 1000 per page; for larger result sets reduce limit and filter client-side on the returned fields.
account_idNoMeta Ads account ID in the format 'act_XXXXXXXXXX' (e.g. 'act_1234567890'). Optional — falls back to META_ADS_ACCOUNT_ID from the configured credentials. The leading 'act_' prefix is required.
status_filterNoRestrict results to campaigns with this status. Omit to return all non-DELETED statuses.
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

With no annotations provided, the description carries the burden of disclosing behavioral traits. It states 'Read-only' and describes exactly what fields are returned. It doesn't mention pagination behavior or auth requirements, but for a read-only list tool this is reasonably transparent.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is three sentences, front-loaded with the primary action, and every sentence adds value: what it does, what it returns, read-only nature, and alternatives. No filler or redundancy.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness5/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

For a list tool with full schema coverage and no output schema, the description is complete: it explains purpose, return fields, read-only nature, and gives clear context on when to use it vs. alternatives. There are no significant gaps.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 100%, and each parameter already has detailed descriptions including formats and defaults. The description adds no new semantic information beyond 'optional status filtering' which is already in the schema, so a baseline of 3 is appropriate.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states the tool lists campaigns in a Meta Ads account with optional status filtering, and enumerates the return fields. It distinguishes itself from siblings by explicitly directing users to meta_ads_campaigns_get for a single campaign's full detail record.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines5/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description provides explicit usage guidance: use this to find a campaign_id before calling campaigns.get or pause/enable helpers, and for full detail use meta_ads_campaigns_get. This tells the agent when to use this tool versus alternatives.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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