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google_ads_conversions_list

Retrieve all conversion actions configured on a Google Ads account to get their IDs and details, enabling subsequent operations like retrieval, update, removal, or tagging.

Instructions

List every conversion action configured on the Google Ads customer, ordered by numeric id. Returns [{id (string), name, type (ConversionActionType enum string, e.g. 'WEBPAGE'), status ('ENABLED'|'HIDDEN'|'REMOVED'|'UNSPECIFIED'|'UNKNOWN'), category (enum string, e.g. 'PURCHASE', 'SIGNUP')}]. Read-only. Use this to discover conversion_action_id values before calling .get, .update, .remove, or .tag. For CV performance metrics use google_ads_conversions_performance.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
customer_idNoGoogle Ads customer ID as a 10-digit string without dashes (e.g. '1234567890'). Optional — falls back to GOOGLE_ADS_CUSTOMER_ID / GOOGLE_ADS_LOGIN_CUSTOMER_ID from the configured credentials when omitted.
Behavior5/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Explicitly declares read-only behavior and describes output format. With no annotations, description fully covers safety and behavior.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Three concise sentences with clear purpose, output structure, and usage guidance. No fluff.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness5/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Despite no output schema, description enumerates fields and types. Usage context and alternative provided. Complete for a list tool.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 100% with detailed parameter description. Tool description adds no additional parameter information beyond what schema provides.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

Description clearly states the tool lists conversion actions with output structure and ordering. Distinguishes itself from sibling tools like google_ads_conversions_get and google_ads_conversions_performance.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines5/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

Explicitly says to use this to discover conversion_action_id before other conversion operations. Provides alternative tool for performance metrics. No ambiguity.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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