google_ads_conversions_performance
Get Google Ads conversions broken down by conversion action and date. Optionally filter by campaign to view conversions, value, and cost per conversion.
Instructions
Report Google Ads conversions broken down by conversion_action and date, with optional campaign filter. Returns {period, campaign_id, total_conversions, actions:[{campaign_id, campaign_name, conversion_action_name, conversions, conversions_value, first_date, last_date, cost_per_conversion}] (sorted by conversions desc), daily_details:[{date, campaign_id, campaign_name, conversion_action_name, conversions, conversions_value}], landing_pages:[{date, landing_page_url, campaign_id, campaign_name, conversions, conversions_value, clicks}]}. Only rows with conversions > 0 are included. cost_per_conversion is computed via a separate GAQL because GAQL cannot SELECT cost_per_conversion alongside segments.conversion_action_name. Read-only. For campaign-level metrics use google_ads_performance_report.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| customer_id | No | Google Ads customer ID as a 10-digit string without dashes (e.g. '1234567890'). Optional — falls back to GOOGLE_ADS_CUSTOMER_ID / GOOGLE_ADS_LOGIN_CUSTOMER_ID from the configured credentials when omitted. | |
| campaign_id | No | Optional campaign ID as a numeric string to restrict the report. Omit for account-wide aggregation. | |
| period | No | Reporting window. Default 'LAST_30_DAYS'. Use LAST_7_DAYS / LAST_14_DAYS for recent diagnosis; LAST_90_DAYS for baseline. |