google_ads_conversions_performance
Report Google Ads conversions by conversion action and date, with optional campaign filter. Provides total conversions, per-action breakdowns, daily trends, and landing page performance metrics including cost per conversion.
Instructions
Report Google Ads conversions broken down by conversion_action and date, with optional campaign filter. Returns {period, campaign_id, total_conversions, actions:[{campaign_id, campaign_name, conversion_action_name, conversions, conversions_value, first_date, last_date, cost_per_conversion}] (sorted by conversions desc), daily_details:[{date, campaign_id, campaign_name, conversion_action_name, conversions, conversions_value}], landing_pages:[{date, landing_page_url, campaign_id, campaign_name, conversions, conversions_value, clicks}]}. Only rows with conversions > 0 are included. cost_per_conversion is computed via a separate GAQL because GAQL cannot SELECT cost_per_conversion alongside segments.conversion_action_name. Read-only. For campaign-level metrics use google_ads_performance_report.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| customer_id | No | Google Ads customer ID as a 10-digit string without dashes (e.g. '1234567890'). Optional — falls back to GOOGLE_ADS_CUSTOMER_ID / GOOGLE_ADS_LOGIN_CUSTOMER_ID from the configured credentials when omitted. | |
| campaign_id | No | Optional campaign ID as a numeric string to restrict the report. Omit for account-wide aggregation. | |
| period | No | Reporting window. Default 'LAST_30_DAYS'. Use LAST_7_DAYS / LAST_14_DAYS for recent diagnosis; LAST_90_DAYS for baseline. |