google_ads_negative_keywords_suggest
Analyses recent search-term performance and suggests negative keywords that waste spend relative to a target CPA, with rationale for review.
Instructions
Analyses recent search-term performance and returns suggested negative keywords that waste spend relative to a target CPA. Returns candidates with text, suggested match_type, spend, conversions, and rationale (e.g. 'spend > 3x target CPA, 0 conversions'). Read-only — suggestions are not applied. Use google_ads_negative_keywords_add / add_to_ad_group to materialize the ones you want after operator review.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| customer_id | No | Google Ads customer ID as a 10-digit string without dashes (e.g. '1234567890'). Optional — falls back to GOOGLE_ADS_CUSTOMER_ID / GOOGLE_ADS_LOGIN_CUSTOMER_ID from the configured credentials when omitted. | |
| campaign_id | Yes | Campaign whose search terms are analysed. | |
| period | No | Analysis window. Accepts Google Ads predefined ranges ('LAST_7_DAYS', 'LAST_14_DAYS', 'LAST_30_DAYS' — default 'LAST_30_DAYS') or explicit 'YYYY-MM-DD..YYYY-MM-DD'. | |
| target_cpa | No | Target CPA in the account's currency. Search terms whose effective CPA exceeds this are flagged. If omitted, the campaign's configured target_cpa is used when available. | |
| ad_group_id | No | Restrict analysis to a single ad group. Omit to analyse the whole campaign. |