meta_ads_analysis_cost
Diagnose why Meta Ads campaign costs rose or CPA degraded. Returns per-driver breakdown of bid, CPM, CTR, CVR, saturation, or fatigue changes with specific action hints.
Instructions
Diagnoses root causes of rising spend or degrading CPA on a Meta Ads campaign. Returns a decomposition that attributes the cost change to drivers — bid increase, CPM inflation, CTR drop, CVR drop, audience saturation, or creative fatigue — with per-driver magnitude and a specific action hint. Read-only. Use this when the operator reports 'why did CPA jump'; it separates auction-side from creative-side causes in one call.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| account_id | No | Meta Ads account ID in the format 'act_XXXXXXXXXX' (e.g. 'act_1234567890'). Optional — falls back to META_ADS_ACCOUNT_ID from the configured credentials. The leading 'act_' prefix is required. | |
| campaign_id | Yes | Campaign to diagnose. | |
| period | No | Analysis window. Accepts Meta predefined ranges ('today', 'yesterday', 'last_7d', 'last_14d', 'last_30d' (default), 'last_90d', 'this_month', 'last_month') or explicit 'YYYY-MM-DD..YYYY-MM-DD' (both endpoints inclusive). Longer windows cost more Graph API quota. |