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google_ads_callouts_create

Create a callout extension for a Google Ads campaign, limiting text to 25 characters. Returns error if campaign already has 20 callouts.

Instructions

Create a callout Asset and link it to a Google Ads campaign in a two-step mutate (AssetService then CampaignAssetService). Returns {resource_name} of the newly created asset, or {error:true, error_type:'validation_error', message} when the campaign already has 20 callouts (_MAX_CALLOUTS_PER_CAMPAIGN limit). Mutating — reversible only by google_ads_callouts_remove. The asset is minted per call, so identical text creates duplicate asset rows. For sitelink variants use google_ads_sitelinks_create.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
campaign_idYesCampaign ID as a numeric string without dashes (e.g. '23743184133'). Obtain via google_ads_campaigns_list.
customer_idNoGoogle Ads customer ID as a 10-digit string without dashes (e.g. '1234567890'). Optional — falls back to GOOGLE_ADS_CUSTOMER_ID / GOOGLE_ADS_LOGIN_CUSTOMER_ID from the configured credentials when omitted.
callout_textYesCallout text shown below the ad (e.g. 'Free shipping', '24/7 support'). Google Ads limit: 25 characters.
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

With no annotations, the description carries full burden. It discloses mutability, reversibility via remove, duplicate creation on identical text, and error handling for limit. Missing auth or rate limit details but still strong.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Concise, well-structured sentences front-loading the main action, then error, duplication, and sibling reference. No unnecessary words.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Covers creation, linking, limits, duplicates, and sibling. No output schema but describes return format. Could mention resource_name format, but sufficient for the task.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters4/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 100%, baseline 3. The description adds value by explaining customer_id fallback, campaign_id source, and callout_text examples and limit, plus return format. Exceeds baseline.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states the tool creates a callout asset and links it to a campaign via a two-step mutate. It distinguishes from siblings like google_ads_callouts_remove and google_ads_sitelinks_create.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

It provides explicit guidance to use google_ads_sitelinks_create for sitelink variants and notes the 20-callout limit. However, it lacks explicit 'when not to use' conditions, but the context is clear.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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