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meta_ads_insights_report

Retrieve raw Meta Ads delivery metrics (impressions, reach, clicks, spend, conversions, ROAS) aggregated at campaign, ad set, or ad level for a single campaign or entire account.

Instructions

Pulls raw delivery metrics from Meta Graph API Insights for one campaign or the whole account. Returns rows with impressions, reach, clicks, spend, cpc, cpm, ctr, conversions, cost_per_conversion, and purchase_roas, aggregated at the requested level (campaign / adset / ad). Read-only. Use this when you need raw metrics; for interpreted findings (period comparison, outlier callouts) use meta_ads_analysis_performance instead.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
account_idNoMeta Ads account ID in the format 'act_XXXXXXXXXX' (e.g. 'act_1234567890'). Optional — falls back to META_ADS_ACCOUNT_ID from the configured credentials. The leading 'act_' prefix is required.
campaign_idNoRestrict to a single campaign. Omit to report across the whole account.
periodNoAnalysis window. Accepts Meta predefined ranges ('today', 'yesterday', 'last_7d', 'last_14d', 'last_30d' (default), 'last_90d', 'this_month', 'last_month') or explicit 'YYYY-MM-DD..YYYY-MM-DD' (both endpoints inclusive). Longer windows cost more Graph API quota.
levelNoAggregation level. Default 'campaign'. Finer levels (adset, ad) return more rows and consume more Graph quota.
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

No annotations provided, but description declares 'Read-only,' a key behavioral trait. Lacks mention of rate limits or quota costs in the main description, though period parameter hints at quota. Still adds value beyond missing annotations.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Three sentences covering purpose, return values, and usage guidance. No unnecessary words, front-loaded with key information.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

For a read-only report tool with no output schema, the description adequately describes what it returns and when to use it. Lacks mention of pagination or row limits, but the quota hint in period parameter compensates. Overall sufficient for an agent to invoke correctly.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 100% with good parameter descriptions. The tool description lists the returned metrics but does not add new semantic meaning for parameters beyond what the schema provides. Baseline 3 is appropriate.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states it pulls raw delivery metrics from Meta Graph API Insights for one campaign or the whole account, listing specific metrics and aggregation levels. It distinguishes from sibling tool meta_ads_analysis_performance by specifying raw vs. interpreted findings.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines5/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

Explicitly states when to use ('when you need raw metrics') and when not to ('for interpreted findings... use meta_ads_analysis_performance instead'), naming the alternative tool.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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