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google_ads_auction_insights_get

Fetch raw impression-share metrics for a Google Ads campaign: search impression share, rank/budget lost IS, top & absolute top IS. Returns percentages or null.

Instructions

Fetch raw impression-share metrics for one Google Ads campaign. Returns a list with a single entry: {campaign_id, campaign_name, search_impression_share, search_rank_lost_is, search_budget_lost_is, search_top_is, search_abs_top_is, note} — every IS field is a percentage (0-100, float, rounded to 1 decimal) or None. On failure returns a single-element list with {error:'auction_insights_unavailable'|'no_data', reason, hint}. Read-only. Note: Google Ads API v23 removed competitor-level auction_insight (domain, overlap, outranking); only impression-share proxies are returned. For a version with human-readable insights layered on top use google_ads_auction_insights_analyze.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
customer_idNoGoogle Ads customer ID as a 10-digit string without dashes (e.g. '1234567890'). Optional — falls back to GOOGLE_ADS_CUSTOMER_ID / GOOGLE_ADS_LOGIN_CUSTOMER_ID from the configured credentials when omitted.
campaign_idYesCampaign ID as a numeric string without dashes (e.g. '23743184133'). Obtain via google_ads_campaigns_list.
periodNoReporting window for the metrics. Default 'LAST_30_DAYS'. Use a shorter window (LAST_7_DAYS / LAST_14_DAYS) when diagnosing recent changes; use LAST_90_DAYS for trend baselines.
Behavior5/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

No annotations are provided, so the description carries the full burden. It clearly states the tool is read-only, describes the return format including error cases, notes the API change that removed competitor-level data, and mentions the special note about the return structure.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is a dense paragraph that packs all necessary information. While it could be slightly more structured with bullet points, every sentence contributes meaning and there is no redundancy.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness5/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given the tool has 3 parameters, no output schema, and no annotations, the description thoroughly covers purpose, behavior, parameters, error handling, limitations, and sibling differentiation. It is complete for effective use.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters4/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 100%, and the description adds context for the period parameter (e.g., use shorter windows for recent changes) and explains fallback behavior for customer_id. This adds value beyond the schema.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states it fetches raw impression-share metrics for one Google Ads campaign, specifies the return format, and distinguishes from the sibling tool google_ads_auction_insights_analyze by noting that this returns raw metrics while the other adds human-readable insights.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description provides guidance on when to use this tool vs the analyze sibling, and notes the API version limitation. However, it does not explicitly list when not to use this tool or provide alternative tools for other scenarios.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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