google_ads_negative_keywords_remove
Lift a negative keyword exclusion at the campaign level by providing campaign and criterion IDs. This destructive action immediately removes the criterion and may increase unwanted traffic; record prior state to enable rollback.
Instructions
Removes a single campaign-level negative keyword. Returns the removed criterion_id. Destructive — the exclusion is lifted immediately on the next serving cycle, which can increase unwanted traffic. Not automatically reversible — record before-state with mureo_state_action_log_append if you may need to roll back. For ad group-level negatives there is currently no explicit remove tool — use the Google Ads UI or raise an issue if needed.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| campaign_id | Yes | Campaign ID the negative belongs to. | |
| customer_id | No | Google Ads customer ID as a 10-digit string without dashes (e.g. '1234567890'). Optional — falls back to GOOGLE_ADS_CUSTOMER_ID / GOOGLE_ADS_LOGIN_CUSTOMER_ID from the configured credentials when omitted. | |
| criterion_id | Yes | Negative-keyword criterion ID as returned by google_ads_negative_keywords_list. |