google_ads_negative_keywords_remove
Remove a specific campaign-level negative keyword using its criterion ID. The exclusion is lifted immediately on the next serving cycle, which may increase unwanted traffic. The action is reversible by re-adding the negative keyword.
Instructions
Removes a single campaign-level negative keyword. Returns the removed criterion_id. Destructive — the exclusion is lifted immediately on the next serving cycle, which can increase unwanted traffic. Reversible via rollback_apply (re-adds the negative). For ad group-level negatives there is currently no explicit remove tool — use the Google Ads UI or raise an issue if needed.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| customer_id | No | Google Ads customer ID as a 10-digit string without dashes (e.g. '1234567890'). Optional — falls back to GOOGLE_ADS_CUSTOMER_ID / GOOGLE_ADS_LOGIN_CUSTOMER_ID from the configured credentials when omitted. | |
| campaign_id | Yes | Campaign ID the negative belongs to. | |
| criterion_id | Yes | Negative-keyword criterion ID as returned by google_ads_negative_keywords_list. |