google_ads_keywords_pause
Pause a Google Ads keyword while preserving quality score and historical stats. Non-destructive, reversible by resuming or using the UI. Use for temporary suspensions instead of removing.
Instructions
Sets the status of a single keyword criterion to PAUSED. Lightweight and non-destructive — quality score and historical stats are preserved, and the keyword can be resumed by calling google_ads_keywords_add with the same text+match_type (or re-enabled via the Google Ads UI). Returns the criterion ID and new status. Reversible via rollback_apply. Use this instead of google_ads_keywords_remove whenever the suspension might be temporary.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| customer_id | No | Google Ads customer ID as a 10-digit string without dashes (e.g. '1234567890'). Optional — falls back to GOOGLE_ADS_CUSTOMER_ID / GOOGLE_ADS_LOGIN_CUSTOMER_ID from the configured credentials when omitted. | |
| ad_group_id | Yes | Parent ad group ID. | |
| criterion_id | Yes | Keyword criterion ID as returned by google_ads_keywords_list. |