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google_ads_campaigns_list

Retrieve Google Ads campaigns with status, channel type, budget, and serving details. Use to audit account structure or locate a campaign ID for subsequent operations.

Instructions

Lists campaigns in a Google Ads account with optional status filtering. Returns one row per campaign with id, name, status, channel_type (SEARCH / DISPLAY / VIDEO / etc.), bidding_strategy_type, serving_status, primary_status, and daily_budget. Read-only. Use this to audit account structure or find a campaign_id before calling campaigns.get / update / update_status. For a single campaign's full details use google_ads_campaigns_get instead.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
customer_idNoGoogle Ads customer ID as a 10-digit string without dashes (e.g. '1234567890'). Optional — falls back to GOOGLE_ADS_CUSTOMER_ID / GOOGLE_ADS_LOGIN_CUSTOMER_ID from the configured credentials when omitted.
status_filterNoRestrict results to campaigns with this status. Omit to return all statuses including REMOVED.
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

With no annotations, the description carries full burden. It states 'Read-only', which is a key behavioral trait. It does not mention rate limits or pagination, but for a list tool this is acceptable.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is brief, front-loaded, and every sentence adds value. No redundancy or unnecessary words.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness5/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given no output schema, the description lists return fields. It covers purpose, usage, and relationship to other tools. For a list tool, this is complete enough.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 100%, so baseline is 3. The description adds minor context about customer_id fallback but does not significantly enhance the schema descriptions.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states 'Lists campaigns in a Google Ads account' with optional status filtering and lists specific fields. It distinguishes itself from siblings by directing users to google_ads_campaigns_get for full details.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines5/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

Explicitly states when to use: 'audit account structure or find a campaign_id before calling campaigns.get/update/update_status'. Also provides a when-not: 'For a single campaign's full details use google_ads_campaigns_get instead.'

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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