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meta_ads_audiences_create_lookalike

Create a Meta Ads Lookalike Audience from a source audience. Set target country and similarity ratio to control reach and match, and receive the new audience ID.

Instructions

Creates a Lookalike Audience from an existing source audience. Returns the new audience_id. Mutating — not automatically reversible; record before-state with mureo_state_action_log_append if you may need to roll back. Lookalikes typically populate within 24–72h; the approximate_count remains 0 until Meta finishes the similarity build. ratio=0.01 gives the top 1% most similar users in the target country (smallest, highest match); ratio=0.10 gives top 10% (larger reach, looser match). For the base audience list use meta_ads_audiences_list.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
nameYesAudience name shown in Ads Manager. Must be unique within the account.
ratioYesSimilarity ratio — fraction of the target country's population to include. 0.01 = top 1% (tightest match, smallest audience); 0.20 = top 20% (loosest, largest). Meta caps at 0.20.
countryYesTarget country ISO code(s) for the lookalike expansion. Accepts a single code string (e.g. 'JP') or a list (e.g. ['JP', 'KR']). Lookalike reach is always scoped to the specified country/countries.
account_idNoMeta Ads account ID in the format 'act_XXXXXXXXXX' (e.g. 'act_1234567890'). Optional — falls back to META_ADS_ACCOUNT_ID from the configured credentials. The leading 'act_' prefix is required.
starting_ratioNoLower bound of the ratio range. Default 0.0. Advanced: set > 0 to carve out a tiered lookalike that excludes the top-similarity slice (e.g. starting_ratio=0.01, ratio=0.05 = users ranked 1–5% in similarity, excluding the top 1%).
source_audience_idYesSource Custom Audience to build the lookalike from. Meta recommends a source of at least 1,000–10,000 users for good match quality.
Behavior5/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

With no annotations provided, the description carries the full burden and does so excellently. It discloses mutating side effects, non-reversibility, rollback suggestion, the 24–72h build delay, the fact that approximate_count remains 0 until build finishes, and the practical meaning of ratio values. This is rich behavioral context beyond what schema alone would tell the agent.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is six sentences, each with a distinct purpose: purpose, return value, mutation warning, timing behavior, ratio semantics, and alternative tool. It is front-loaded and avoids redundancy. Every sentence earns its place, making it dense yet efficiently organized.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

For a 6-parameter mutation tool with no output schema or annotations, the description covers the critical aspects: what it creates, what it returns, timing, ratio ranges, and rollback guidance. It is nearly complete, though it omits potential error scenarios (e.g., invalid source audience) and account_id fallback behavior, which are only in the schema.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters4/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 100%, so the baseline is 3. The description adds extra value by interpreting ratio in concrete terms ('top 1% most similar users in the target country (smallest, highest match)') and giving a recommended source size (1,000–10,000 users). It does not rehash every parameter but clarifies the most behaviorally significant ones.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description opens with a specific verb+resource: 'Creates a Lookalike Audience from an existing source audience.' It also states the return value (audience_id), which clarifies the tool's core function. It is clearly distinguished from siblings like meta_ads_audiences_create (custom audience) and meta_ads_audiences_list (listing).

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description explicitly names an alternative for a different need: 'For the base audience list use meta_ads_audiences_list.' It also advises recording before-state with mureo_state_action_log_append for rollback, implying when to consider safety. However, it does not explicitly state when to avoid this tool or when a custom audience would be preferred over a lookalike.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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