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google_ads_assets_upload_image

Upload a local image file to Google Ads as an image asset for Responsive Display Ads or image extensions. Validates file size (max 5 MB) and extension (jpg/jpeg/png/gif). Returns asset resource_name, id, and display name.

Instructions

Upload a local image file to Google Ads as an image Asset for use in Responsive Display Ads or image extensions. Returns {resource_name ('customers//assets/'), id (asset id as string), name (asset display name or basename)}. Mutating — creates a new Asset row in the customer account; removal must be done through the Google Ads UI (there is no corresponding delete tool). The file is validated before upload: max 5 MB, extensions must be jpg/jpeg/png/gif. Side effect: reads file_path from the local filesystem of the MCP server host and POSTs the raw bytes to Google. For creating the ad that references this asset afterwards use google_ads_ads_create_display.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
customer_idNoGoogle Ads customer ID as a 10-digit string without dashes (e.g. '1234567890'). Optional — falls back to GOOGLE_ADS_CUSTOMER_ID / GOOGLE_ADS_LOGIN_CUSTOMER_ID from the configured credentials when omitted.
file_pathYesAbsolute or MCP-server-relative path to the image file on the host running mureo (e.g. '/Users/me/ads/hero.png'). Must have a .jpg/.jpeg/.png/.gif extension and be <= 5 MB.
nameNoOptional display name for the asset as shown in the Google Ads UI. Defaults to the file's basename when omitted.
Behavior5/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

With no annotations provided, the description fully discloses behavioral traits: it is mutating, reads from local filesystem, validates file size and extension, and notes that removal is not possible via this tool. No contradictions.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is a single paragraph that is well-structured: it starts with purpose, then return format, mutation info, validation, side effect, and related tool. Every sentence adds value without redundancy.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness5/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given the tool's moderate complexity (3 parameters, no annotations, no output schema), the description is remarkably complete. It covers all aspects: purpose, parameters, behavior, side effects, and next steps, leaving no ambiguity.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters4/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

The input schema already covers all parameters with descriptions. The description adds valuable context: fallback behavior for customer_id, file extension/size requirements for file_path, and default behavior for name.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states the tool's purpose: uploading a local image file to Google Ads as an image asset for Responsive Display Ads or image extensions. It specifies the return values and distinguishes from sibling tools like google_ads_ads_create_display.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines5/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description explicitly tells when to use the tool (to upload an image asset) and when not (deletion is done via UI). It also directs the agent to use google_ads_ads_create_display for creating ads referencing the asset.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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