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google_ads_ad_groups_list

Lists ad groups from a Google Ads account, optionally filtered by parent campaign or status. Returns key details like id, name, and CPC bid to help locate an ad group for further management.

Instructions

Lists ad groups in a Google Ads account, optionally scoped to a single parent campaign and/or filtered by status. Returns id, name, campaign_id, status, type (SEARCH_STANDARD / DISPLAY_STANDARD / etc.), cpc_bid_micros, and ad_rotation_mode per ad group. Read-only. Use this to locate an ad_group_id before calling ad_groups.create / update or ads.create; if you already have the id, fetch it directly via ads.list filtered by ad_group_id.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
customer_idNoGoogle Ads customer ID as a 10-digit string without dashes (e.g. '1234567890'). Optional — falls back to GOOGLE_ADS_CUSTOMER_ID / GOOGLE_ADS_LOGIN_CUSTOMER_ID from the configured credentials when omitted.
campaign_idNoRestrict results to ad groups under this campaign. Omit to list across the whole account.
status_filterNoRestrict to ad groups with this status. Omit for all statuses.
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

No annotations provided, but description explicitly declares read-only, lists return fields, and implies no side effects. Could mention pagination or rate limits, but overall transparent for a list tool.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Concise, front-loaded with purpose, uses efficient sentences. Includes usage guidance without redundancy.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Covers purpose, parameters, return fields, and usage context. Lacks pagination details but typical for list tools. Adequate for the complexity given no output schema.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 100%, so baseline 3. Description adds minor extra context (e.g., 'omit for all statuses' is already in schema, but the main description concisely restates the optional scoping). No significant additional semantics beyond schema.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states the tool lists ad groups with optional scoping by campaign and status. It lists return fields and distinguishes itself from siblings by advising use to get ad_group_id before create/update operations, and offers an alternative for direct fetch via ads.list.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines5/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

Explicitly states when to use: before creating/updating ad groups or creating ads, and when not to use: if id already known, use ads.list instead. Provides clear context and alternatives.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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