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meta_ads_creatives_list

List ad creatives from a Meta Ads account to audit creative inventory or retrieve creative IDs for reuse in ad creation. Returns details like ID, name, status, and thumbnail URL.

Instructions

Lists AdCreative resources in a Meta Ads account. Returns id, name, status, object_story_id, call_to_action_type, and thumbnail_url per creative. Read-only — does not modify the account. Default limit is 50 creatives per call (max 1000); for larger inventories use smaller limits and filter client-side. Use this to audit creative inventory or to find a creative_id for reuse in meta_ads_ads_create. To list the ads that consume these creatives, use meta_ads_ads_list.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
account_idNoMeta Ads account ID in the format 'act_XXXXXXXXXX' (e.g. 'act_1234567890'). Optional — falls back to META_ADS_ACCOUNT_ID from the configured credentials. The leading 'act_' prefix is required.
limitNoMax creatives returned in a single call. Default 50, maximum 1000 per Meta Graph API.
Behavior3/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

No annotations exist, so description must cover behavioral traits. It states read-only and default/max limit with advice for larger inventories. But it omits rate limits, authentication, or error handling details.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is concise, front-loaded with purpose and return fields, and includes usage guidance and alternatives in a few sentences with no redundancy.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given no output schema and no annotations, the description covers purpose, returned fields, read-only nature, pagination, and usage context. Missing error handling or rate limit info, but otherwise complete for a list tool.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters4/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 100%, so description must add value. It clarifies account_id fallback behavior and provides limit usage guidance (default 50, max 1000, filter client-side for larger inventories), which goes beyond schema.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states it lists AdCreative resources, specifies the returned fields (id, name, status, etc.), and distinguishes from related tools like meta_ads_ads_list for listing consuming ads.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

It provides explicit use cases (audit creative inventory, find creative_id for meta_ads_ads_create) and an alternative tool for listing ads. However, it does not explicitly state when not to use it, but the context is clear.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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