mureo
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TDQS
Scored across 228 tools
The set is organized into clear platform namespaces and most tools target a distinct entity/action, but there are large overlapping analytical clusters (e.g., google_ads_performance_analyze vs cost_increase_investigate vs monitoring_cpa_goal; six meta_ads_analysis_* tools) where an agent could easily pick the wrong one. Several paired variants (meta_ads_creatives_upload_image vs meta_ads_images_upload_file) are distinguishable only by careful reading of source-vs-local-file semantics.
The dominant domain_entity_action pattern (google_ads_campaigns_list, meta_ads_ad_sets_update, search_console_sitemaps_submit) is extremely consistent across ~200 tools. Minor deviations exist: google_ads_assets_upload_image vs google_ads_image_assets_list swaps noun order, rollback_apply and analysis_* lack the mureo_ prefix, and the meta_ads_creatives_create_* subtype variants stretch the pattern.
228 tools is far beyond any reasonable MCP surface, even for a multi-platform ads platform; it violates the calibration's 50+ extreme-mismatch threshold. The tools are organized well, but the sheer count overwhelms context and makes correct selection much harder.
For its stated scope (Google Ads, Meta Ads, Search Console, state/strategy, creative studio, analytics), coverage is unusually thorough: CRUD lifecycles exist for campaigns, ad groups, ads, budgets, keywords, conversions, audiences, catalogs, products, lead forms, and rules. Minor gaps remain, e.g., no removal for ad group-level negative keywords, no delete for uploaded Google Ads image assets, and no Search Console sitemap removal.