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google_ads_callouts_remove

Detach a callout asset from a Google Ads campaign by removing its CampaignAsset link so the callout stops serving. The asset itself is kept and can be reattached later.

Instructions

Detach a callout asset from a Google Ads campaign by removing the CampaignAsset link. Returns {resource_name} of the removed campaign-asset association. Destructive — the callout stops serving on the campaign but the Asset row itself is not deleted. Re-enabling requires google_ads_callouts_create with the same text. For the sibling list operation use google_ads_callouts_list.

Input Schema

NameRequiredDescriptionDefault
reasonNoWhy this change is being made: one or two sentences naming the evidence and the expected effect. Stored in the journal and on the action_log entry this call produces, for the operator and the next session.
approvalNoExternal approval this change carries out (recorded and shown, never verified)
asset_idYesAsset ID as a numeric string (e.g. '123456789'). Obtain from the 'id' field of google_ads_callouts_list.
expectedNoExpected effects [{metric, direction, target?, horizon_days?, primary?}], exactly one primary:true when several; metric cpa/cpc/cpl/cpm/conversions/cvr/ctr/roas/cost/spend/clicks/impressions; direction up/down/hold.
campaign_idYesCampaign ID as a numeric string without dashes (e.g. '23743184133'). Obtain via google_ads_campaigns_list.
customer_idNoGoogle Ads customer ID as a 10-digit string without dashes (e.g. '1234567890'). Optional — falls back to GOOGLE_ADS_CUSTOMER_ID / GOOGLE_ADS_LOGIN_CUSTOMER_ID from the configured credentials when omitted.
decision_idNoA proposed decision this change carries out.

Schema Changelog

Changes observed during successful MCP inspections.

  1. Changed1 schema field changedv0.33.0
    • changedInput schema / properties / expected / description
      Previous value: -"Expected effects [{metric, direction, target?, horizon_days?}]; metric cpa/cpc/cpl/cpm/conversions/cvr/ctr/roas/cost/spend/clicks/impressions; direction up/down/hold."New value: +"Expected effects [{metric, direction, target?, horizon_days?, primary?}], exactly one primary:true when several; metric cpa/cpc/cpl/cpm/conversions/cvr/ctr/roas/cost/spend/clicks/impressions; direction up/down/hold."
  2. Changed1 schema field changedv0.28.0
    • addedInput schema / properties / approval
      Added value: +{
      +  "additionalProperties": false,
      +  "description": "External approval this change carries out (recorded and shown, never verified)",
      +  "properties": {
      +    "approved_at": {
      +      "maxLength": 64,
      +      "type": "string"
      +    },
      +    "approved_by": {
      +      "maxLength": 80,
      +      "type": "string"
      +    },
      +    "reference": {
      +      "maxLength": 128,
      +      "type": "string"
      +    }
      +  },
      +  "required": [
      +    "reference",
      +    "approved_by",
      +    "approved_at"
      +  ],
      +  "type": "object"
      +}
  3. Changed2 schema fields changedv0.26.0
    • addedInput schema / properties / decision_id
      Added value: +{
      +  "description": "A proposed decision this change carries out.",
      +  "maxLength": 128,
      +  "minLength": 1,
      +  "type": "string"
      +}
    • addedInput schema / properties / expected
      Added value: +{
      +  "description": "Expected effects [{metric, direction, target?, horizon_days?}]; metric cpa/cpc/cpl/cpm/conversions/cvr/ctr/roas/cost/spend/clicks/impressions; direction up/down/hold.",
      +  "maxItems": 12,
      +  "type": "array"
      +}
  4. Changed1 schema field changedv0.20.0
    • addedInput schema / properties / reason
      Added value: +{
      +  "description": "Why this change is being made: one or two sentences naming the evidence and the expected effect. Stored in the journal and on the action_log entry this call produces, for the operator and the next session.",
      +  "maxLength": 500,
      +  "type": "string"
      +}
  5. Changed1 schema field changedv0.10.37
    • addedInput schema / additionalProperties
      Added value: +false
  6. Addedv0.10.11
  7. Removedv0.10.9
  8. Addedv0.9.12
  9. Removedv0.9.6
  10. Addedv0.9.2
  11. Removedv0.9.1
  12. Addedv1.0.5

TDQS

A4.2/5.0
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

No annotations are provided, so the description carries the full burden and does well: it flags the operation as destructive, explains the precise blast radius (the callout stops serving but the Asset row survives), and states the return value ({resource_name} of the removed association). It omits whether the call is idempotent, what happens on a missing link, and any permission/approval requirements — gaps that keep it at 4 for a mutation with zero annotation coverage.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Four short sentences, each earning its place: what it does, what it returns, the destructive scope, and the reversal + sibling routing. The most decision-relevant fact (detach vs. delete) is front-loaded.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

For a 7-parameter mutation with no output schema and no annotations, the description covers purpose, side effects, return shape, and reversal. It is slightly incomplete on the workflow plumbing — the reason/approval/expected/decision_id params are journal/audit metadata the description never situates in the workflow — but nothing an agent needs to invoke correctly is missing.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 100%, including usage notes on campaign_id ('obtain via google_ads_campaigns_list') and asset_id ('obtain from the id field of google_ads_callouts_list'), so the schema already does the heavy lifting. The description adds no parameter-level meaning of its own, so the baseline 3 applies.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

States a specific verb (detach/remove), the exact resource (the CampaignAsset link between a callout asset and a campaign), and distinguishes the underlying Asset row from the association that is deleted. An agent can tell it apart from google_ads_callouts_create and google_ads_callouts_list without opening any schema.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

Provides clear context: use this to detach a callout from a campaign, and names google_ads_callouts_list as the sibling for listing. It also gives the re-enable path (callouts_create with the same text), which is a genuine usage condition. It stops short of explicit 'when not to use' or prerequisites such as required approval, so it is a 4 rather than a 5.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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