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meta_ads_creatives_upload_image

Upload an image from a public HTTPS URL to a Meta Ads account. Returns an image_hash for use in creating ads creatives.

Instructions

Uploads an image to the Meta Ads account by fetching it from a public HTTPS URL. Returns the image_hash that can be referenced in meta_ads_creatives_create / create_dynamic / create_carousel. Mutating — the image is persisted in the account library. For uploads from local files (not URLs) use meta_ads_images_upload_file instead.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
account_idNoMeta Ads account ID in the format 'act_XXXXXXXXXX' (e.g. 'act_1234567890'). Optional — falls back to META_ADS_ACCOUNT_ID from the configured credentials. The leading 'act_' prefix is required.
image_urlYesPublic HTTPS URL of the image. Meta fetches it once at upload time — subsequent changes to the source URL do not affect the stored asset.
Behavior5/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

No annotations provided, but description fully discloses behavioral traits: it is mutating, persists the image in the account library, and the URL is fetched only once. This compensates for lack of annotations.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Description is two sentences plus a mutability note, front-loaded with the primary action, and no superfluous text. Every sentence adds value.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness5/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given the tool's simplicity (2 params, no output schema), description adequately explains the return value (image_hash) and how it connects to other tools. No additional information is necessary.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters4/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema covers 100% of parameters, but description adds extra semantic value, e.g., stating that image_url must be public HTTPS and that Meta fetches it once, so subsequent URL changes don't update the stored asset. This provides context beyond schema descriptions.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

Description clearly states the action ('Uploads an image'), resource ('Meta Ads account'), method ('fetching it from a public HTTPS URL'), and return value ('image_hash'). It also references relevant sibling tools where the hash is used, distinguishing it from alternatives.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines5/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

Provides explicit when-to-use (public HTTPS URL) and when-not-to-use (local files, with sibling tool name). This gives clear context for tool selection among siblings like meta_ads_images_upload_file.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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