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meta_ads_ads_enable

Resumes a paused ad by activating it, requiring the parent ad set and campaign to also be active. Returns the ad ID and new status.

Instructions

Resumes a paused ad by setting its status to ACTIVE. The parent ad set and campaign must also be ACTIVE for the ad to actually serve. Returns the ad_id and new status. Reversible via rollback_apply or meta_ads_ads_pause.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
account_idNoMeta Ads account ID in the format 'act_XXXXXXXXXX' (e.g. 'act_1234567890'). Optional — falls back to META_ADS_ACCOUNT_ID from the configured credentials. The leading 'act_' prefix is required.
ad_idYesAd ID to activate.
Behavior5/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Discloses behavior: sets status, requires parent active to serve, returns ad_id and new status, reversible. No annotations provided, so description fully covers.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Three concise sentences, front-loaded with action, efficient and no wasted words.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness5/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Complete for tool with 2 params and no output schema: explains action, prerequisite, return, and reversibility.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage 100% so baseline 3. Description does not add parameter detail beyond schema, only mentions return values.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

Description clearly states it resumes a paused ad by setting status to ACTIVE, distinguishes from sibling meta_ads_ads_pause.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines5/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

Provides when to use (resume paused ad), prerequisite (parent active), and alternatives for reverse (rollback_apply or meta_ads_ads_pause).

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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