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meta_ads_creatives_create_lead

Create a Meta Lead Ad creative linked to an existing Instant Form, returning the new creative ID and object story ID. Use for generating leads under a campaign with objective OUTCOME_LEADS.

Instructions

Creates a Lead Ad AdCreative attached to a Meta Instant Form. Returns the new creative's id and object_story_id. Mutating — not automatically reversible; record before-state with mureo_state_action_log_append if you may need to roll back. Use under a campaign with objective=OUTCOME_LEADS and an ad set with optimization_goal=LEAD_GENERATION. Pre-requisite: the lead form must exist (create via meta_ads_lead_forms_create) and belong to the same Facebook Page. link_url is the fallback landing page for placements where the in-app form cannot render; it must be HTTPS and domain-verified on the ad account.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
nameYesCreative name shown in Ads Manager. Internal label — not visible to end users.
form_idYesLead Form ID returned by meta_ads_lead_forms_create or listed via meta_ads_lead_forms_list. The form must belong to the supplied page_id.
messageNoPrimary ad body text shown above the creative. Plain text, emoji allowed. ≤125 characters fits most placements without truncation.
page_idYesFacebook Page ID that the ad will be published as. Must be a page the authenticated user has permission to post from. Required by Meta for every creative — ads cannot run without a page identity.
headlineNoHeadline shown with the creative. ~40 characters fits most placements. Mapped to link_data.name in image mode and video_data.title in video mode.
link_urlYesFallback destination URL for placements where the in-app form cannot render. Must be HTTPS and domain-verified on the ad account.
video_idNoPre-uploaded video ID from meta_ads_videos_upload / meta_ads_videos_upload_file. When supplied, the creative becomes a video Lead Ad — object_story_spec.video_data is used (not link_data) and lead_gen_form_id is nested under call_to_action.value. image_url is rejected in video mode; supply image_hash directly as the thumbnail.
image_urlNoPublic HTTPS image URL. Auto-uploaded to image_hash. Mutually exclusive with image_hash.
account_idNoMeta Ads account ID in the format 'act_XXXXXXXXXX' (e.g. 'act_1234567890'). Optional — falls back to META_ADS_ACCOUNT_ID from the configured credentials. The leading 'act_' prefix is required.
image_hashNoPre-uploaded image hash from meta_ads_creatives_upload_image / meta_ads_images_upload_file. Mutually exclusive with image_url. In video mode (when video_id is set), used as the video thumbnail.
descriptionNoLink-caption text shown below the headline. Optional; not all placements render it.
call_to_actionNoCTA button label. SIGN_UP is the canonical Lead Ad CTA and the default. Choose the one that matches the form's purpose.
Behavior5/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

With no annotations provided, the description carries full behavioral disclosure. It discloses that the operation is 'Mutating — not automatically reversible' and recommends rollback recording, describes return values, and includes edge-case behavior such as 'image_url is rejected in video mode.' This is exemplary transparency.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is concise and front-loaded, leading with the purpose and return values, then usage and prerequisites. Every sentence adds value, with no fluff or redundancy. It is well-structured for an AI agent to parse.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness5/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

For a complex 12-parameter tool with no output schema or annotations, the description covers purpose, return values, mutation/rollback, usage conditions, prerequisites, and a key constraint (link_url). It provides sufficient context for an agent to select and invoke the tool correctly, and the schema covers the rest.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

The input schema provides 100% parameter coverage with detailed descriptions for all 12 parameters. The description text adds minimal new parameter-specific semantics; it repeats some schema info (e.g., link_url requirements) but does not meaningfully compensate beyond the schema's already high coverage. Baseline 3 is appropriate.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description states 'Creates a Lead Ad AdCreative attached to a Meta Instant Form' with a clear verb and specific resource, distinguishing it from sibling tools like meta_ads_creatives_create. It also states the return values, which further clarifies the tool's purpose.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines5/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description explicitly says 'Use under a campaign with objective=OUTCOME_LEADS and an ad set with optimization_goal=LEAD_GENERATION' and provides prerequisites, e.g., 'the lead form must exist (create via meta_ads_lead_forms_create) and belong to the same Facebook Page.' This gives clear when-to-use and prerequisite guidance without needing explicit alternative comparisons.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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