google_ads_keywords_remove
Remove a keyword criterion from an ad group. Soft-delete reversible by rollback_apply, but quality score and learning are lost. Use pause for temporary suspension.
Instructions
Removes (soft-deletes) a single keyword criterion from an ad group. Returns the removed criterion_id. Destructive and reversible via rollback_apply, but rollback re-adds the keyword as a fresh criterion — the original quality score and learning are lost. For temporary suspension prefer google_ads_keywords_pause, which preserves all signals.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| customer_id | No | Google Ads customer ID as a 10-digit string without dashes (e.g. '1234567890'). Optional — falls back to GOOGLE_ADS_CUSTOMER_ID / GOOGLE_ADS_LOGIN_CUSTOMER_ID from the configured credentials when omitted. | |
| ad_group_id | Yes | Parent ad group ID. | |
| criterion_id | Yes | Keyword criterion ID as returned by google_ads_keywords_list. |