google_ads_keywords_remove
Remove a single keyword criterion from an ad group using soft delete. Reversible via rollback, but original quality score and learning are lost. For temporary suspension, use pause instead to preserve all signals.
Instructions
Removes (soft-deletes) a single keyword criterion from an ad group. Returns the removed criterion_id. Destructive and reversible via rollback_apply, but rollback re-adds the keyword as a fresh criterion — the original quality score and learning are lost. For temporary suspension prefer google_ads_keywords_pause, which preserves all signals.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| customer_id | No | Google Ads customer ID as a 10-digit string without dashes (e.g. '1234567890'). Optional — falls back to GOOGLE_ADS_CUSTOMER_ID / GOOGLE_ADS_LOGIN_CUSTOMER_ID from the configured credentials when omitted. | |
| ad_group_id | Yes | Parent ad group ID. | |
| criterion_id | Yes | Keyword criterion ID as returned by google_ads_keywords_list. |