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google_ads_keywords_remove

Remove a keyword criterion from an ad group (soft-delete). This action is destructive and not automatically reversible; for temporary suspension, use pause to preserve signals.

Instructions

Removes (soft-deletes) a single keyword criterion from an ad group. Returns the removed criterion_id. Destructive — not automatically reversible; record before-state with mureo_state_action_log_append if you may need to roll back (and note that re-adding the keyword creates a fresh criterion — the original quality score and learning are lost). For temporary suspension prefer google_ads_keywords_pause, which preserves all signals.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
ad_group_idYesParent ad group ID.
customer_idNoGoogle Ads customer ID as a 10-digit string without dashes (e.g. '1234567890'). Optional — falls back to GOOGLE_ADS_CUSTOMER_ID / GOOGLE_ADS_LOGIN_CUSTOMER_ID from the configured credentials when omitted.
criterion_idYesKeyword criterion ID as returned by google_ads_keywords_list.
Behavior5/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

No annotations provided, so the description fully covers behavioral traits: it states the operation is destructive, not automatically reversible, explains consequences of re-adding (loss of quality score and learning), and notes the return value. This gives the agent a clear understanding of side effects.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Three sentences, front-loaded with the primary action, no redundant information. Every sentence adds value: action, return, destructive warning with alternative, and rollback suggestion.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness5/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given the tool's simplicity and the absence of an output schema, the description covers return value, destructive nature, alternative usage, and pre-rollback steps. It is fully sufficient for an agent to use correctly.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 100% with descriptions for all three parameters. The description does not add significant new meaning beyond the schema, except that criterion_id is 'as returned by google_ads_keywords_list'. Baseline 3 is appropriate.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states the action ('Removes (soft-deletes)'), the resource ('a single keyword criterion'), and the scope ('from an ad group'). It distinguishes from sibling tools like google_ads_keywords_pause by noting the alternative for temporary suspension.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines5/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

Explicitly advises when to prefer the pause tool over removal, and recommends recording before-state with mureo_state_action_log_append for potential rollback. Provides clear guidance on alternatives and prerequisites.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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