Skip to main content
Glama

meta_ads_campaigns_create

Create a new campaign in a Meta Ads account. The campaign acts as a container for ad sets and ads, which must be created separately. Default status is PAUSED to prevent accidental spend.

Instructions

Creates a new campaign in the specified Meta Ads account. Returns the new campaign id. Mutating, reversible via rollback_apply (rollback sets status to PAUSED rather than deleting). Default initial status is PAUSED — explicitly pass status='ACTIVE' only if the operator has confirmed immediate spend. A campaign acts as a container; ad sets (where budgets and targeting live) and ads must be created separately via meta_ads_ad_sets_create and meta_ads_ads_create.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
account_idNoMeta Ads account ID in the format 'act_XXXXXXXXXX' (e.g. 'act_1234567890'). Optional — falls back to META_ADS_ACCOUNT_ID from the configured credentials. The leading 'act_' prefix is required.
nameYesCampaign name. Visible in Ads Manager; Meta allows up to 400 characters.
objectiveYesCampaign objective using Meta's ODAX taxonomy. Older names (CONVERSIONS, LINK_CLICKS) are rejected by current API versions — use the OUTCOME_* forms.
statusNoInitial status. Default PAUSED. Only set ACTIVE when the operator has signed off on spend.
daily_budgetNoDaily budget in account currency minor units (cents for USD, yen for JPY). Mutually exclusive with lifetime_budget. Budgets can live on the campaign (CBO) or the ad set — not both.
lifetime_budgetNoLifetime budget in account currency minor units. Requires a stop_time on at least one ad set. Mutually exclusive with daily_budget.
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

With no annotations, the description carries full burden. It discloses mutation, rollback behavior (pauses rather than deletes), default paused status, and budget constraints. Lacks details on permissions or rate limits but covers key safety aspects.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is concise and front-loads the core purpose. Every sentence adds value without repetition or fluff.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Covers creation, reversibility, default status, budget guidance, and relation to ad sets/ads. Lacks explicit return format or error handling, but overall adequate for a create tool with no output schema.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters5/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 100%, and the description adds significant context: mutual exclusivity of budgets, relationship of enum values to older names, and fallback for account_id. This goes beyond the schema's own descriptions.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states the tool creates a new campaign, returns its ID, and explicitly distinguishes from sibling tools by noting that ad sets and ads must be created separately. It uses specific verbs and resources.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description provides clear context on when to use the tool (e.g., default status PAUSED, only set ACTIVE with confirmation) and mentions rollback behavior. However, it does not explicitly state when NOT to use it or compare to alternatives beyond ad sets/ads.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

Install Server

Other Tools

Latest Blog Posts

MCP directory API

We provide all the information about MCP servers via our MCP API.

curl -X GET 'https://glama.ai/api/mcp/v1/servers/logly/mureo'

If you have feedback or need assistance with the MCP directory API, please join our Discord server