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meta_ads_page_posts_boost

Boost a Facebook Page post by creating a paid ad using the post as creative. Requires an existing ad set with budget and targeting. Returns the new ad ID.

Instructions

Boosts an existing Facebook Page post by creating a paid ad that uses the post as its creative. Returns the new ad_id. Mutating, reversible via rollback_apply (rollback pauses the boosting ad; the original post stays live). The parent ad_set_id must already exist with budget and targeting configured — this tool only attaches the post as creative. For new-creative paid ads use meta_ads_ads_create with a creative_id instead.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
account_idNoMeta Ads account ID in the format 'act_XXXXXXXXXX' (e.g. 'act_1234567890'). Optional — falls back to META_ADS_ACCOUNT_ID from the configured credentials. The leading 'act_' prefix is required.
page_idYesFacebook Page ID that owns the post.
post_idYesPost ID as returned by meta_ads_page_posts_list. Post must be public and compatible with Ads eligibility policies.
ad_set_idYesParent ad set that will carry the boosting ad. Must already exist with budget and targeting.
nameNoAd name shown in Ads Manager. Auto-generated from the post if omitted.
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

No annotations provided, so the description carries the burden. It mentions mutation, reversibility, and return value (ad_id). However, it does not cover required permissions, error conditions, or rate limits, which would be desirable.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is four sentences, front-loaded with the core purpose, and every sentence adds value with no redundancy. Highly efficient.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness5/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given the tool's complexity (requires an existing ad set), the description covers prerequisites, behavior, return value, reversibility, and provides an alternative. No output schema exists, but the return is clearly stated. Complete for an agent to use correctly.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 100%, so the baseline is 3. The description adds some context (e.g., 'falls back to environment variable', 'Post must be public'), but does not significantly enhance understanding beyond the schema.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description explicitly states the tool boosts an existing Facebook Page post by creating a paid ad using the post as creative, and returns the new ad_id. This clearly distinguishes it from siblings like meta_ads_ads_create.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines5/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description tells when to use (boosting an existing post) and when not (use meta_ads_ads_create for new creative). It also explains prerequisites (ad_set must exist) and reversibility via rollback_apply.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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