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meta_ads_ads_list

List ads in a Meta Ads account, optionally scoped to an ad set. Returns ad IDs, names, statuses, and any reported delivery or policy issues to identify which ads need updates or audits.

Instructions

Lists ads in a Meta Ads account, optionally scoped to one ad set. Returns id, name, ad_set_id, campaign_id, status, effective_status and configured_status per ad, plus issues_info and ad_review_feedback (populated only when Meta reports a delivery or policy problem — absent means nothing was reported, not that the ad was checked and cleared). status is only what the ad is configured as; effective_status is whether it is actually delivering, so it is what reveals a pause applied in the platform UI outside mureo, or one inherited from the ad set / campaign. Read-only. Use this to find an ad_id before calling ads.update / pause / enable, or to audit which creatives are in flight. For the creative itself (image URL, copy), follow up with meta_ads_creatives_list.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
limitNoMaximum records to return in a single call. Default 50. Meta Graph API caps at 1000 per page; for larger result sets reduce limit and filter client-side on the returned fields.
ad_set_idNoRestrict to ads under this ad set. Omit to list across the whole account.
account_idNoMeta Ads account ID in the format 'act_XXXXXXXXXX' (e.g. 'act_1234567890'). Optional — falls back to META_ADS_ACCOUNT_ID from the configured credentials. The leading 'act_' prefix is required.
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

With no annotations, the description takes on the full transparency burden. It discloses read-only nature, explains the semantics of 'status' vs 'effective_status' (including pausing applied outside mureo or inherited), and clarifies that missing issues_info means nothing reported, not a cleared check. This is strong behavioral context, though it omits details like pagination behavior or rate limits.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is a dense but well-structured block; each sentence adds value—list scope, return fields, status semantics, read-only note, and usage guidance. It is longer than the minimal viable description but avoids fluff and front-loads the core purpose. Slight over-packing prevents a perfect score.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness5/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

There is no output schema, so the description must explain return values, which it does thoroughly: lists returned fields, distinguishes status from effective_status, and clarifies issues_info/ad_review_feedback semantics. It also covers the optional scoping and provides next-step tools, making it complete for an agent to select and invoke correctly.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 100%, so the baseline is 3. The description reinforces the optionality of ad_set_id and the fallback behavior of account_id, but does not add substantial meaning beyond the schema's own parameter descriptions. The 'limit' parameter is explained in the schema with defaults and caps, and the description adds no new syntax or format details.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description states a specific verb-resource pair ('Lists ads in a Meta Ads account') and clearly distinguishes from siblings by noting optional scoping to one ad set and by directing users to meta_ads_creatives_list for creative details. It also differentiates the list behavior from ad-specific tools like update/pause/get.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines5/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

Explicitly states when to use the tool: 'Use this to find an ad_id before calling ads.update / pause / enable, or to audit which creatives are in flight.' It also provides an alternative for creative content ('For the creative itself... follow up with meta_ads_creatives_list'), making the usage context and exclusions clear.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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