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google_ads_search_terms_analyze

Analyze keyword and search-term overlap, N-gram distribution, and generate candidate keywords and negative keywords for a Google Ads campaign.

Instructions

Analyze keyword/search-term overlap and N-gram distribution for a Google Ads campaign. Returns {campaign_id, period, registered_keywords_count, search_terms_count, overlap_rate (0.0-1.0), ngram_distribution:{unigrams, bigrams, trigrams} (each top-10 of {text, count, cost, conversions}), keyword_candidates:[{search_term, conversions, cost, clicks}] (CV>0 and not yet registered), negative_candidates:[{search_term, cost, clicks, impressions}] (top 20 by cost with cost>0 and conversions=0), insights:[strings]}. Read-only. For rule-scored add/exclude/watch buckets use google_ads_search_terms_review; for the raw unscored term log use google_ads_search_terms_report.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
customer_idNoGoogle Ads customer ID as a 10-digit string without dashes (e.g. '1234567890'). Optional — falls back to GOOGLE_ADS_CUSTOMER_ID / GOOGLE_ADS_LOGIN_CUSTOMER_ID from the configured credentials when omitted.
campaign_idYesCampaign ID as a numeric string without dashes (e.g. '23743184133'). Obtain via google_ads_campaigns_list.
periodNoReporting window for the metrics. Default 'LAST_30_DAYS'. Use a shorter window (LAST_7_DAYS / LAST_14_DAYS) when diagnosing recent changes; use LAST_90_DAYS for trend baselines.
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Explicitly states 'Read-only' and describes the full output structure including all fields. No contradictions with annotations (none provided). Could mention auth requirements or rate limits, but the read-only nature and detailed output suffice.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Well-structured with purpose first, then output details, then alternative tools. Slightly verbose but every sentence adds value. Could be more concise but still effective.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness5/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Completely describes the tool's purpose, parameters, output structure, and alternative tools. Given 3 parameters with full schema coverage and no output schema, the description fully compensates.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters4/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 100%. Description adds guidance on period usage and explains customer_id fallback and campaign_id retrieval via google_ads_campaigns_list. Enhances understanding beyond schema descriptions.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

Clearly states it analyzes keyword/search-term overlap and N-gram distribution for a Google Ads campaign. Explicitly distinguishes from sibling tools google_ads_search_terms_review and google_ads_search_terms_report.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines5/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

Provides explicit when-to-use vs alternatives: 'For rule-scored add/exclude/watch buckets use google_ads_search_terms_review; for the raw unscored term log use google_ads_search_terms_report.' Also advises on period parameter: 'Use a shorter window... when diagnosing recent changes; use LAST_90_DAYS for trend baselines.'

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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