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google_ads_callouts_list

Retrieve callout extension assets linked to a Google Ads campaign. Use to audit coverage before adding or removing callouts, respecting the 20-callout limit.

Instructions

List callout extension assets linked to a Google Ads campaign. Returns [{id, resource_name, callout_text}]. Unlike google_ads_sitelinks_list, this only scans campaign_asset rows (no account-level merge). Read-only. Use this to audit coverage before calling google_ads_callouts_create (hardcoded limit: 20 callouts per campaign) or google_ads_callouts_remove.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
customer_idNoGoogle Ads customer ID as a 10-digit string without dashes (e.g. '1234567890'). Optional — falls back to GOOGLE_ADS_CUSTOMER_ID / GOOGLE_ADS_LOGIN_CUSTOMER_ID from the configured credentials when omitted.
campaign_idYesCampaign ID as a numeric string without dashes (e.g. '23743184133'). Obtain via google_ads_campaigns_list.
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

No annotations provided, so description carries full burden. Discloses read-only nature, scope (no account-level merge), and hardcoded limit of 20 callouts. Lacks permission or side-effect details, but sufficient for a read-only list.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Two concise sentences plus a short phrase. Front-loaded with purpose. Every sentence adds value, no redundancy.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness5/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

For a simple listing tool with no output schema, the description fully covers return format, usage guidance, behavioral traits, and limitations. It is self-contained and actionable.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 100%, so baseline 3. Description does not add meaning beyond what the schema provides; it mentions campaign_id is required but schema already does. No extra parameter semantics.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

Description clearly states it lists callout extension assets for a campaign, specifies return format, and distinguishes from sibling tool google_ads_sitelinks_list. Verb 'list' and resource 'callout extension assets' are specific.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

Explicitly recommends using this to audit coverage before google_ads_callouts_create or google_ads_callouts_remove, providing clear context. Does not explicitly state when not to use, but that is implied by the specificity.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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