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google_ads_keywords_add

Add keyword criteria to a single ad group in Google Ads, specifying text and optional match type (BROAD, PHRASE, EXACT). Returns created criterion IDs.

Instructions

Adds one or more keyword criteria to a single ad group. Returns the created criterion_ids keyed by their input position. Mutating, reversible via rollback_apply (rollback pauses the keywords rather than removing them). Duplicate text+match_type pairs inside the same ad group are rejected by Google Ads — call google_ads_keywords_cross_adgroup_duplicates first if you are adding at scale.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
customer_idNoGoogle Ads customer ID as a 10-digit string without dashes (e.g. '1234567890'). Optional — falls back to GOOGLE_ADS_CUSTOMER_ID / GOOGLE_ADS_LOGIN_CUSTOMER_ID from the configured credentials when omitted.
ad_group_idYesTarget ad group ID. All keywords in this call are added to this single ad group.
keywordsYesKeywords to add. Each item has `text` (required) and optional `match_type` (BROAD / PHRASE / EXACT, default BROAD).
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

No annotations provided, so description carries burden. It discloses mutating nature and reversibility via rollback_apply, and mentions Google Ads duplicate rejection. Could detail error handling but sufficient for core behavior.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Three sentences, front-loaded with purpose and return. No redundancy. Every sentence adds useful information.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness5/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given no output schema or annotations, description covers purpose, return format, mutability, reversibility, duplicate handling, and prerequisite check. Adequate for agent comprehension.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters4/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 100%, so baseline 3. Description adds value by noting customer_id fallback, match_type defaults, and that text should be plain. Provides extra context beyond schema.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description states the verb 'adds', the resource 'keyword criteria to a single ad group', and the return value 'criterion_ids keyed by their input position'. It distinguishes from siblings like google_ads_keywords_cross_adgroup_duplicates.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines5/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description explicitly says when to avoid direct use (if duplicates, call google_ads_keywords_cross_adgroup_duplicates first) and implies it's for single ad group. Provides clear context for when to use this tool vs alternatives.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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