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meta_ads_leads_get_by_ad

Retrieve leads attributed to a specific ad ID to measure lead volume and rank ad creatives by performance.

Instructions

Retrieves leads attributed to a specific ad, regardless of which form they used. Returns the same lead record shape as meta_ads_leads_get. Read-only. Use this to measure lead volume of a particular creative / ad ID when ranking winners. For full form-based lead pulls (cross-ad) use meta_ads_leads_get.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
ad_idYesAd ID whose leads to fetch. The ad must be a Lead Ads ad (creative linked to a lead form).
limitNoMax leads per call. Default 100, max 1000 per Meta Graph API.
account_idNoMeta Ads account ID in the format 'act_XXXXXXXXXX' (e.g. 'act_1234567890'). Optional — falls back to META_ADS_ACCOUNT_ID from the configured credentials. The leading 'act_' prefix is required.
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

With no annotations provided, the description carries the transparency burden. It explicitly states 'Read-only' and clarifies the return shape ('same lead record shape as meta_ads_leads_get'). It does not discuss pagination or rate limits, but the schema already describes limit behavior.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Three tight sentences: first states the action and scope, second asserts read-only safety, third gives use case and alternative. Every sentence adds value and the key verb is front-loaded.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

No output schema exists, but the description compensates by referencing meta_ads_leads_get for the record shape. The param schema is complete, and the use case is explicit. It could mention pagination explicitly, but this is a minor gap for a straightforward read-only fetcher.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 100% with detailed descriptions for ad_id, limit, and account_id. The description adds only contextual reinforcement ('specific ad', 'ad ID') and does not provide additional parameter semantics beyond the schema, so baseline 3 is appropriate.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

Clear verb 'Retrieves leads' with a specific resource ('a specific ad') and scoping ('regardless of which form they used'). Explicitly distinguishes itself from meta_ads_leads_get by contrasting per-ad vs cross-ad lead pulls.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines5/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

Provides explicit when-to-use guidance: 'measure lead volume of a particular creative / ad ID when ranking winners.' Also names the alternative meta_ads_leads_get for 'full form-based lead pulls (cross-ad)', giving clear exclusion criteria.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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