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google_ads_recommendations_list

List Google Ads automated recommendations for your account or a specific campaign, including type and estimated impact on impressions, clicks, and cost. Filter by campaign or recommendation type to focus on relevant suggestions.

Instructions

List Google's current automated recommendations for the account. Returns [{resource_name, type (RecommendationType enum string, e.g. 'KEYWORD', 'TEXT_AD', 'TARGET_CPA_OPT_IN', 'MAXIMIZE_CONVERSIONS_OPT_IN'), impact:{base_metrics:{impressions, clicks, cost_micros}}, campaign_id (resource path when scoped to a campaign)}]. Read-only. Filter by campaign_id to scope to one campaign, or by recommendation_type to scope to one kind. To apply a recommendation use google_ads_recommendations_apply with resource_name from this list.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
customer_idNoGoogle Ads customer ID as a 10-digit string without dashes (e.g. '1234567890'). Optional — falls back to GOOGLE_ADS_CUSTOMER_ID / GOOGLE_ADS_LOGIN_CUSTOMER_ID from the configured credentials when omitted.
campaign_idNoOptional campaign ID as a numeric string. Omit to list account-wide recommendations.
recommendation_typeNoOptional RecommendationType enum string (e.g. 'KEYWORD', 'TEXT_AD', 'TARGET_CPA_OPT_IN'). Validated against the client's allow-list before GAQL embedding.
Behavior5/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

With no annotations provided, the description fully carries the behavioral disclosure burden. It clearly states read-only nature and details the output structure, including nested impact metrics. No hidden side effects or contradictions.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

A single, well-structured paragraph that covers purpose, output format, filter options, and links to the apply tool. Every sentence serves a clear purpose, no redundancy.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness5/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Despite no output schema, the description fully compensates by enumerating the output fields (resource_name, type, impact, campaign_id). All input parameters are covered with usage context. No gaps remain.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters4/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 100%, so the baseline is 3. The description adds value by explaining filtering use cases (scope to campaign or type) and providing enum examples like 'KEYWORD', which goes beyond the schema descriptions.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

Clearly states the tool lists current automated recommendations for the account. Specifies the return structure with fields like resource_name, type enum (with examples), and impact metrics. Differentiates from sibling google_ads_recommendations_apply.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines5/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

Explicitly marks the operation as read-only. Describes filtering options by campaign_id and recommendation_type. Directs users to google_ads_recommendations_apply for applying recommendations, providing clear when-to-use guidance and alternatives.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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