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meta_ads_ads_update

Update specific fields on an existing ad. Partial update with rollback support. For status-only transitions, use pause/enable endpoints. Creative changes require creating a replacement ad.

Instructions

Updates fields on an existing ad. Partial update. Returns the updated ad. Mutating, reversible via rollback_apply. The ad's creative cannot be swapped via this call — creative changes require creating a replacement ad with a new creative_id and pausing the old one. For status-only transitions use meta_ads_ads_pause / meta_ads_ads_enable.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
account_idNoMeta Ads account ID in the format 'act_XXXXXXXXXX' (e.g. 'act_1234567890'). Optional — falls back to META_ADS_ACCOUNT_ID from the configured credentials. The leading 'act_' prefix is required.
ad_idYesAd ID to update.
nameNoNew ad name.
statusNoNew ad status. Prefer meta_ads_ads_pause / meta_ads_ads_enable for ACTIVE ↔ PAUSED.
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Given no annotations, the description discloses that the tool is mutating, reversible via rollback_apply, and that creative cannot be swapped. It does not detail authorization or rate limits, but covers key behavioral traits.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Four sentences, each adding unique value: purpose, nature, return, reversibility, creative limitation, and alternative tools. No wasted words, front-loaded with core purpose.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

The description covers the main behavior, restrictions, and alternatives. It mentions rollback_apply for reversibility and the creative limitation. With complete schema coverage and no output schema, it provides sufficient context for safe usage.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 100% with descriptions for all 4 parameters. The description adds minimal parameter-specific info, only advising against using status for simple transitions, which is more of a usage guideline.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states the verb 'Updates fields on an existing ad', identifies it as a partial update, and distinguishes from siblings by noting that status-only transitions should use pause/enable and creative changes require a different workflow.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines5/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

Explicitly says when not to use this tool: for status-only transitions (referring to meta_ads_ads_pause / meta_ads_ads_enable) and for creative changes (requiring create+pause). Also mentions it's reversible via rollback_apply.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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