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google_ads_ad_groups_update

Update ad group settings like name, status, or CPC bid with partial updates. Only provided fields are changed, returning the updated ad group without affecting ads or keywords.

Instructions

Updates one or more settings on an existing ad group. Partial update — only provided fields are changed. Returns the updated ad group. Mutating, reversible via rollback_apply. Does not cascade to ads or keywords under this ad group; use google_ads_ads_update / update_status and google_ads.keywords.* for those.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
customer_idNoGoogle Ads customer ID as a 10-digit string without dashes (e.g. '1234567890'). Optional — falls back to GOOGLE_ADS_CUSTOMER_ID / GOOGLE_ADS_LOGIN_CUSTOMER_ID from the configured credentials when omitted.
ad_group_idYesAd group ID to update.
nameNoNew ad group name (max 255 chars).
statusNoNew status. For status-only changes this tool is equivalent to setting the status field alone — there is no separate ad_groups.update_status call.
cpc_bid_microsNoNew default CPC bid in micros (1_000_000 micros = 1 unit of account currency).
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Discloses key behaviors: partial update, mutating, reversible, non-cascading. Without annotations, the description carries full burden and does so well, though it could mention authorization requirements or error scenarios.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Three concise sentences, front-loaded with main action, then key details on partial update and return, finally alternatives and limitations. No wasted words.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Covers essential aspects: partial update, mutability, reversibility, return value, non-cascade, and alternatives. Lacks only minor details like error states or rate limits, but within acceptable bounds given no output schema.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Input schema already has 100% coverage with clear descriptions. The description adds minor context ('Partial update — only provided fields are changed') but does not significantly enhance meaning beyond schema. Baseline 3 is appropriate.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

Clearly states the tool updates settings on an existing ad group, with specific verb 'Updates' and resource 'ad group'. Distinguishes from sibling tools like ads update and keywords update by explicitly mentioning they are elsewhere.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines5/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

Provides explicit when-to-use (update ad group settings) and when-not-to-use (does not cascade to ads/keywords, directs to specific sibling tools). Also mentions reversibility via rollback_apply, giving complete usage context.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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