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google_ads_ads_create

Create a Responsive Search Ad (RSA) in a Google Ads campaign by specifying headlines and descriptions. The new ad goes under review and can be paused later via rollback.

Instructions

Creates a Responsive Search Ad (RSA) in the specified ad group. Returns the new ad's resource_name, id, and initial approval_status (usually UNDER_REVIEW for ~1 business day). Mutating, reversible via rollback_apply (rollback pauses the ad). Google Ads requires 3–15 headlines and 2–4 descriptions. For display/banner ads use google_ads_ads_create_display instead; the two creative formats are not interchangeable.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
customer_idNoGoogle Ads customer ID as a 10-digit string without dashes (e.g. '1234567890'). Optional — falls back to GOOGLE_ADS_CUSTOMER_ID / GOOGLE_ADS_LOGIN_CUSTOMER_ID from the configured credentials when omitted.
ad_group_idYesParent ad group ID. Must belong to a SEARCH campaign; DISPLAY ad groups reject RSAs.
headlinesYesHeadlines for the RSA. Google Ads accepts 3 to 15; each headline is max 30 characters display width. Supply at least 5 for good learning.
descriptionsYesDescriptions for the RSA. 2 to 4 accepted; each description is max 90 characters display width.
final_urlNoLanding page URL the ad links to. Must match the campaign's allowed domains and be HTTPS.
path1NoFirst URL display path (shown after the domain). Max 15 characters display width. Optional.
path2NoSecond URL display path. Max 15 characters display width. Requires path1 if set. Optional.
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

With no annotations, the description carries full burden. It discloses that the operation is mutating, reversible via rollback_apply (which pauses the ad), and that initial approval status is typically UNDER_REVIEW for ~1 business day. It does not cover auth requirements or rate limits, but the key behavioral aspects are addressed.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Three sentences packed with essential information: purpose, return values, reversibility, constraints, and sibling differentiation. No fluff; every sentence serves a purpose.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given 7 parameters (all well-described in schema) and no output schema, the description covers return values, reversibility, and ad format requirements. It does not explain all edge cases or policy details, but for a creation tool with rich schema, it provides sufficient context for correct invocation.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 100%, baseline 3. The description reinforces the RSA requirements (headlines 3-15, descriptions 2-4) and mentions path dependencies (requires path1 if path2 set), adding value beyond the schema. However, it mostly reiterates schema constraints without providing new contextual meaning beyond what is already in the parameter descriptions.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states it creates a Responsive Search Ad (RSA) in a specified ad group, mentions return values (resource_name, id, approval_status), and distinguishes itself from the display ad creation sibling tool. The verb 'creates' and specific ad type make the purpose unambiguous.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

It explicitly tells when to use this tool (for RSAs) and directs users to google_ads_ads_create_display for display/banner ads. It also provides format requirements (3-15 headlines, 2-4 descriptions). However, it does not mention when to use other sibling tools like google_ads_ads_update or google_ads_ads_list for non-creation tasks.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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