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google_ads_ads_create

Create a Responsive Search Ad (RSA) in a specified Google Ads ad group. Provide 3-15 headlines and 2-4 descriptions. Returns the new ad's resource name, ID, and initial approval status.

Instructions

Creates a Responsive Search Ad (RSA) in the specified ad group. Returns the new ad's resource_name, id, and initial approval_status (usually UNDER_REVIEW for ~1 business day). Mutating, reversible via rollback_apply (rollback pauses the ad). Google Ads requires 3–15 headlines and 2–4 descriptions. For display/banner ads use google_ads_ads_create_display instead; the two creative formats are not interchangeable.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
customer_idNoGoogle Ads customer ID as a 10-digit string without dashes (e.g. '1234567890'). Optional — falls back to GOOGLE_ADS_CUSTOMER_ID / GOOGLE_ADS_LOGIN_CUSTOMER_ID from the configured credentials when omitted.
ad_group_idYesParent ad group ID. Must belong to a SEARCH campaign; DISPLAY ad groups reject RSAs.
headlinesYesHeadlines for the RSA. Google Ads accepts 3 to 15; each headline is max 30 characters display width. Supply at least 5 for good learning.
descriptionsYesDescriptions for the RSA. 2 to 4 accepted; each description is max 90 characters display width.
final_urlNoLanding page URL the ad links to. Must match the campaign's allowed domains and be HTTPS.
path1NoFirst URL display path (shown after the domain). Max 15 characters display width. Optional.
path2NoSecond URL display path. Max 15 characters display width. Requires path1 if set. Optional.
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

No annotations provided, so the description must cover behavioral traits. It notes mutability, reversibility via rollback, and initial approval status. It does not mention idempotency or auth, but these are less critical for a create tool.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Very concise: three sentences that front-load purpose and return value, then add constraints and sibling reference. No redundant information.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given no output schema or annotations, the description covers mutation, reversibility, approval status, parameter constraints, and sibling differentiation. It is largely complete for a create tool, though error scenarios are not covered.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters4/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 100%, but the description adds value beyond the schema: it clarifies that ad_group must be in a SEARCH campaign, recommends at least 5 headlines, and specifies display width limits for path fields. This enhances understanding.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description explicitly states it creates a Responsive Search Ad (RSA) in a specified ad group, and distinguishes it from the sibling tool for display ads. The verb 'Creates' and resource 'RSA' are clear.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

Provides clear guidance on when to use this tool (for RSA) versus the display alternative, and includes requirements (3-15 headlines, 2-4 descriptions). Lacks explicit exclusion for other ad types but covers the main differentiation.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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