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google_ads_ads_create_display

Creates a Responsive Display Ad in a display ad group: uploads local images, then returns the new ad's resource name, ID, and asset IDs.

Instructions

Creates a Responsive Display Ad (RDA) in a DISPLAY campaign's ad group. Marketing/square/logo image paths point to local files; mureo uploads each file to Google Ads as an ImageAsset before composing the ad. Returns the new ad's resource_name, id, and the generated asset IDs. Mutating — not automatically reversible; record before-state with mureo_state_action_log_append if you may need to roll back. For Search campaigns use google_ads_ads_create; the ad_group must belong to a DISPLAY campaign or this call fails with a channel-mismatch error.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
final_urlYesLanding page URL. Must be HTTPS and match the campaign's allowed domains.
headlinesYesShort headlines (1 to 5). Each max 30 characters display width.
ad_group_idYesAd group ID. Must belong to a DISPLAY campaign.
customer_idNoGoogle Ads customer ID as a 10-digit string without dashes (e.g. '1234567890'). Optional — falls back to GOOGLE_ADS_CUSTOMER_ID / GOOGLE_ADS_LOGIN_CUSTOMER_ID from the configured credentials when omitted.
descriptionsYesDescriptions (1 to 5). Each max 90 characters display width.
business_nameYesAdvertiser / business name shown in the ad (max 25 characters display width). Required.
long_headlineYesLong headline (max 90 characters display width). Required by Google Ads even when headlines are supplied.
logo_image_pathsNoOptional local file paths for logo images (up to 5). Uploaded automatically. Helps ad quality but not required.
marketing_image_pathsYesLocal file paths for landscape marketing images (1.91:1 ratio). 1 to 15 accepted; 3+ strongly recommended for delivery quality. mureo uploads the files automatically before creating the ad.
square_marketing_image_pathsYesLocal file paths for square marketing images (1:1 ratio). 1 to 15 accepted; 3+ recommended. Uploaded automatically.
acknowledge_tracking_findingsNoSet true ONLY after showing the operator a refused tracking pre-flight and getting their decision. mureo refuses the create when the final URL's tracking parameters carry another campaign's identity, because that defect is silent once live — delivery and spend stay healthy while reporting is wrong. Default false.
Behavior5/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

With no annotations provided, the description fully carries the burden of disclosure. It clearly states the tool is mutating and not automatically reversible, advises recording before-state for rollback, explains the automatic image upload to ImageAssets, and discloses the failure mode on channel mismatch. This gives the agent a complete safety and behavior picture.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is five sentences, each with a distinct and necessary role: purpose, image handling, return values, mutation/rollback warning, and alternative usage. It is entirely front-loaded with the core purpose and avoids redundant filler.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness5/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given no output schema, the description explains return values (resource_name, id, generated asset IDs). It also covers the mutation warning, rollback path, and channel requirement. For an 11-parameter create tool, this is sufficient to invoke correctly even without output schema details.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 100%, so the baseline is 3. The description does not add meaning beyond the schema for parameters; it only restates that image paths are local and uploaded automatically, which the schema already details per-field. No additional semantic value for parameters is provided.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description states a specific verb and resource: 'Creates a Responsive Display Ad (RDA) in a DISPLAY campaign's ad group.' It clearly distinguishes itself from sibling google_ads_ads_create for Search campaigns, so an agent can correctly match intent.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines5/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

Explicitly tells when to use an alternative: 'For Search campaigns use google_ads_ads_create.' Also gives a hard precondition: the ad_group must belong to a DISPLAY campaign or the call fails with a channel-mismatch error, which is crucial for avoiding failed invocations.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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