google_ads_campaigns_update
Partially updates settings on an existing Google Ads campaign, changing only the fields you provide while preserving the rest. Use it to rename a campaign or switch its bidding strategy and get the updated record back.
Instructions
Updates one or more settings on an existing campaign. Partial update — only fields provided are changed; omitted fields are preserved. Returns the updated campaign record. Mutating — not automatically reversible; record before-state with mureo_state_action_log_append if you may need to roll back. For status-only changes (ENABLED / PAUSED / REMOVED) prefer google_ads_campaigns_update_status, which is a lighter-weight call and maps cleanly to pause/resume workflows.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| name | No | New campaign name (max 255 chars). | |
| reason | No | Why this change is being made: one or two sentences naming the evidence and the expected effect. Stored in the journal and on the action_log entry this call produces, for the operator and the next session. | |
| approval | No | External approval this change carries out (recorded and shown, never verified) | |
| expected | No | Expected effects [{metric, direction, target?, horizon_days?, primary?}], exactly one primary:true when several; metric cpa/cpc/cpl/cpm/conversions/cvr/ctr/roas/cost/spend/clicks/impressions; direction up/down/hold. | |
| campaign_id | Yes | Campaign ID to update. | |
| customer_id | No | Google Ads customer ID as a 10-digit string without dashes (e.g. '1234567890'). Optional — falls back to GOOGLE_ADS_CUSTOMER_ID / GOOGLE_ADS_LOGIN_CUSTOMER_ID from the configured credentials when omitted. | |
| decision_id | No | A proposed decision this change carries out. | |
| bidding_strategy | No | New bidding strategy. Switching strategies can reset learning periods — confirm with the operator before changing on an ENABLED campaign. |