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google_ads_campaigns_update

Partially updates settings on an existing Google Ads campaign, changing only the fields you provide while preserving the rest. Use it to rename a campaign or switch its bidding strategy and get the updated record back.

Instructions

Updates one or more settings on an existing campaign. Partial update — only fields provided are changed; omitted fields are preserved. Returns the updated campaign record. Mutating — not automatically reversible; record before-state with mureo_state_action_log_append if you may need to roll back. For status-only changes (ENABLED / PAUSED / REMOVED) prefer google_ads_campaigns_update_status, which is a lighter-weight call and maps cleanly to pause/resume workflows.

Input Schema

NameRequiredDescriptionDefault
nameNoNew campaign name (max 255 chars).
reasonNoWhy this change is being made: one or two sentences naming the evidence and the expected effect. Stored in the journal and on the action_log entry this call produces, for the operator and the next session.
approvalNoExternal approval this change carries out (recorded and shown, never verified)
expectedNoExpected effects [{metric, direction, target?, horizon_days?, primary?}], exactly one primary:true when several; metric cpa/cpc/cpl/cpm/conversions/cvr/ctr/roas/cost/spend/clicks/impressions; direction up/down/hold.
campaign_idYesCampaign ID to update.
customer_idNoGoogle Ads customer ID as a 10-digit string without dashes (e.g. '1234567890'). Optional — falls back to GOOGLE_ADS_CUSTOMER_ID / GOOGLE_ADS_LOGIN_CUSTOMER_ID from the configured credentials when omitted.
decision_idNoA proposed decision this change carries out.
bidding_strategyNoNew bidding strategy. Switching strategies can reset learning periods — confirm with the operator before changing on an ENABLED campaign.

Schema Changelog

Changes observed during successful MCP inspections.

  1. Changed1 schema field changedv0.33.0
    • changedInput schema / properties / expected / description
      Previous value: -"Expected effects [{metric, direction, target?, horizon_days?}]; metric cpa/cpc/cpl/cpm/conversions/cvr/ctr/roas/cost/spend/clicks/impressions; direction up/down/hold."New value: +"Expected effects [{metric, direction, target?, horizon_days?, primary?}], exactly one primary:true when several; metric cpa/cpc/cpl/cpm/conversions/cvr/ctr/roas/cost/spend/clicks/impressions; direction up/down/hold."
  2. Changed1 schema field changedv0.28.0
    • addedInput schema / properties / approval
      Added value: +{
      +  "additionalProperties": false,
      +  "description": "External approval this change carries out (recorded and shown, never verified)",
      +  "properties": {
      +    "approved_at": {
      +      "maxLength": 64,
      +      "type": "string"
      +    },
      +    "approved_by": {
      +      "maxLength": 80,
      +      "type": "string"
      +    },
      +    "reference": {
      +      "maxLength": 128,
      +      "type": "string"
      +    }
      +  },
      +  "required": [
      +    "reference",
      +    "approved_by",
      +    "approved_at"
      +  ],
      +  "type": "object"
      +}
  3. Changed2 schema fields changedv0.26.0
    • addedInput schema / properties / decision_id
      Added value: +{
      +  "description": "A proposed decision this change carries out.",
      +  "maxLength": 128,
      +  "minLength": 1,
      +  "type": "string"
      +}
    • addedInput schema / properties / expected
      Added value: +{
      +  "description": "Expected effects [{metric, direction, target?, horizon_days?}]; metric cpa/cpc/cpl/cpm/conversions/cvr/ctr/roas/cost/spend/clicks/impressions; direction up/down/hold.",
      +  "maxItems": 12,
      +  "type": "array"
      +}
  4. Changed1 schema field changedv0.20.0
    • addedInput schema / properties / reason
      Added value: +{
      +  "description": "Why this change is being made: one or two sentences naming the evidence and the expected effect. Stored in the journal and on the action_log entry this call produces, for the operator and the next session.",
      +  "maxLength": 500,
      +  "type": "string"
      +}
  5. Changed1 schema field changedv0.10.37
    • addedInput schema / additionalProperties
      Added value: +false
  6. Addedv0.10.11
  7. Removedv0.10.9
  8. Addedv0.9.12
  9. Removedv0.9.6
  10. Addedv0.9.2
  11. Removedv0.9.1
  12. Addedv1.0.5

TDQS

A4.7/5.0
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

With no annotations, the description carries the full burden and does most of it well: mutating, not automatically reversible, partial-update semantics, and a recommendation to snapshot before-state. It omits permission/scope requirements and rate-limit or failure behavior, which keeps it short of a 5 for a write tool.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Four sentences, each doing distinct work: what it does, partial-update semantics, return value, mutation/rollback risk, and the status-only alternative. The safety and return info are front-loaded before the alternative routing, so nothing is buried.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness5/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

No output schema exists, and the description states that the updated campaign record is returned. Combined with the partial-update and irreversibility notes, an agent has enough to invoke this safely against an 8-parameter mutation tool.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters4/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 100% with rich per-field descriptions, so the baseline is 3. The description adds cross-parameter meaning the schema cannot convey — that omitted fields are preserved and only supplied fields change — which is exactly the semantics an agent needs to avoid destructive over-writes.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

States a specific verb and resource ('Updates one or more settings on an existing campaign') and immediately scopes it as a partial update. It explicitly names the sibling it should not be confused with (google_ads_campaigns_update_status), so an agent can distinguish the two without opening either schema.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines5/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

Gives an explicit routing rule: for status-only ENABLED/PAUSED/REMOVED changes, prefer google_ads_campaigns_update_status as a lighter-weight call. It also names a prerequisite workflow tool (mureo_state_action_log_append) for rollback safety, covering both when to use this and when to use an alternative.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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