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google_ads_campaigns_update

Update specific settings on an existing Google Ads campaign without altering omitted fields. Modify name, bidding strategy, or customer ID, and receive the updated campaign record.

Instructions

Updates one or more settings on an existing campaign. Partial update — only fields provided are changed; omitted fields are preserved. Returns the updated campaign record. Mutating — not automatically reversible; record before-state with mureo_state_action_log_append if you may need to roll back. For status-only changes (ENABLED / PAUSED / REMOVED) prefer google_ads_campaigns_update_status, which is a lighter-weight call and maps cleanly to pause/resume workflows.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
nameNoNew campaign name (max 255 chars).
campaign_idYesCampaign ID to update.
customer_idNoGoogle Ads customer ID as a 10-digit string without dashes (e.g. '1234567890'). Optional — falls back to GOOGLE_ADS_CUSTOMER_ID / GOOGLE_ADS_LOGIN_CUSTOMER_ID from the configured credentials when omitted.
bidding_strategyNoNew bidding strategy. Switching strategies can reset learning periods — confirm with the operator before changing on an ENABLED campaign.
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

With no annotations, the description carries the burden and discloses that the operation is mutating and not automatically reversible, and suggests recording before-state for rollback. However, it does not detail required permissions or other side effects, so not a 5.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Three sentences with no fluff. Each sentence adds unique value: action, partial update behavior, mutability warning, and alternative tool recommendation. Information is front-loaded.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness5/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given 4 parameters, no output schema, and no annotations, the description sufficiently covers return value, partial update behavior, rollback guidance, and alternative usage. It is complete enough for an agent to select and invoke correctly.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters4/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 100%, so baseline is 3. The description adds valuable partial-update semantics—only fields provided are changed, omitted fields are preserved—which clarifies how all parameters behave beyond schema descriptions.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states 'Updates one or more settings on an existing campaign' with a specific verb and resource. It also differentiates from the sibling tool by explicitly noting that status-only changes should use google_ads_campaigns_update_status instead.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines5/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

Provides explicit usage guidance: for status-only changes, prefer the lighter-weight google_ads_campaigns_update_status. Also explains partial update semantics, giving the agent context on when to use this tool versus alternatives.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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