google_ads_campaigns_update
Partially update a Google Ads campaign's name or bidding strategy while preserving omitted fields. Supports rollback to restore previous values. For status-only changes, use the dedicated status update tool.
Instructions
Updates one or more settings on an existing campaign. Partial update — only fields provided are changed; omitted fields are preserved. Returns the updated campaign record. Mutating and reversible via rollback_apply (rollback restores the previous field values). For status-only changes (ENABLED / PAUSED / REMOVED) prefer google_ads_campaigns_update_status, which is a lighter-weight call and maps cleanly to pause/resume workflows.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| customer_id | No | Google Ads customer ID as a 10-digit string without dashes (e.g. '1234567890'). Optional — falls back to GOOGLE_ADS_CUSTOMER_ID / GOOGLE_ADS_LOGIN_CUSTOMER_ID from the configured credentials when omitted. | |
| campaign_id | Yes | Campaign ID to update. | |
| name | No | New campaign name (max 255 chars). | |
| bidding_strategy | No | New bidding strategy. Switching strategies can reset learning periods — confirm with the operator before changing on an ENABLED campaign. |