Skip to main content
Glama

google_ads_keywords_cross_adgroup_duplicates

Find keywords duplicated across ad groups in a campaign, showing per-group spend, conversions, and quality score, with recommendations to keep or pause copies to reduce auction competition and improve aggregate quality score.

Instructions

Finds the same text+match_type keyword appearing across multiple ad groups in a campaign. Returns groups of duplicate criteria with per-ad-group spend, conversions, and quality score, plus a consolidation recommendation (which copy to keep, which to pause/remove). Read-only. Duplicates compete in the auction and hurt aggregate quality score — run this before a keyword restructuring sprint.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
customer_idNoGoogle Ads customer ID as a 10-digit string without dashes (e.g. '1234567890'). Optional — falls back to GOOGLE_ADS_CUSTOMER_ID / GOOGLE_ADS_LOGIN_CUSTOMER_ID from the configured credentials when omitted.
campaign_idYesCampaign to scan for duplicates.
periodNoAnalysis window used to compute per-copy spend and conversions. Accepts 'LAST_7_DAYS', 'LAST_14_DAYS', 'LAST_30_DAYS' (default), or 'YYYY-MM-DD..YYYY-MM-DD'.
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

The description explicitly states 'Read-only,' which is transparent. It also explains the negative impact of duplicates on quality score, adding behavioral context beyond basic safety. No annotations provided, so this carries full weight.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is two sentences long, front-loaded with the core purpose, and every sentence adds value with no redundancy.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness5/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Despite no output schema, the description lists exactly what is returned (duplicate groups with metrics and recommendation). For a read-only analysis tool with 3 parameters, this is fully complete.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Input schema has 100% description coverage, so baseline is 3. The description does not add extra parameter meaning beyond what the schema provides, which is acceptable given high coverage.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states the tool finds duplicate keywords across ad groups, specifies the action 'finds', and differentiates from sibling tools like google_ads_keywords_list or google_ads_keywords_diagnose.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description advises 'run this before a keyword restructuring sprint,' providing clear context. It lacks explicit when-not-to-use or alternatives, but the guidance is sufficient and actionable.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

Install Server

Other Tools

Latest Blog Posts

MCP directory API

We provide all the information about MCP servers via our MCP API.

curl -X GET 'https://glama.ai/api/mcp/v1/servers/logly/mureo'

If you have feedback or need assistance with the MCP directory API, please join our Discord server