meta_ads_insights_breakdown
Pull campaign delivery metrics broken down by age, gender, device, placement, or region. Get impressions, clicks, spend, CPC, CTR, conversions, and cost per conversion per breakdown segment.
Instructions
Pulls delivery metrics for a campaign broken down along one dimension (age, gender, device_platform, placement, country, region, etc.). Returns rows with the breakdown key plus impressions, clicks, spend, cpc, ctr, conversions, and cost_per_conversion. Read-only. Use this for ad-hoc slicing; for pre-packaged splits use the dedicated meta_ads_analysis_audience (age/gender) or meta_ads_analysis_placements tools, which add interpretation.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| account_id | No | Meta Ads account ID in the format 'act_XXXXXXXXXX' (e.g. 'act_1234567890'). Optional — falls back to META_ADS_ACCOUNT_ID from the configured credentials. The leading 'act_' prefix is required. | |
| campaign_id | Yes | Campaign to break down. | |
| breakdown | No | Dimension to split by. Meta accepts a single breakdown or a small set joined by commas (e.g. 'age,gender'). Some combinations are rejected by Meta — stick to one breakdown per call when unsure. | |
| period | No | Analysis window. Accepts Meta predefined ranges ('today', 'yesterday', 'last_7d', 'last_14d', 'last_30d' (default), 'last_90d', 'this_month', 'last_month') or explicit 'YYYY-MM-DD..YYYY-MM-DD' (both endpoints inclusive). Longer windows cost more Graph API quota. |