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google_ads_ads_list

List all ads in a Google Ads account with optional filtering by ad group or status. Retrieve ad IDs, status, type, final URLs, approval status, and creative summary for audit or update preparation.

Instructions

Lists ads in a Google Ads account, optionally scoped to one ad group and/or filtered by status. Returns id, ad_group_id, status, type (RESPONSIVE_SEARCH_AD / RESPONSIVE_DISPLAY_AD / etc.), final_urls, approval_status, and a creative summary (headlines / descriptions for RSAs). Read-only. Use this to find an ad_id before calling ads.update / update_status or to audit creative inventory. For disapproval details, follow up with google_ads_ads_policy_details.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
ad_group_idNoRestrict to ads under this ad group. Omit to list across the whole account.
customer_idNoGoogle Ads customer ID as a 10-digit string without dashes (e.g. '1234567890'). Optional — falls back to GOOGLE_ADS_CUSTOMER_ID / GOOGLE_ADS_LOGIN_CUSTOMER_ID from the configured credentials when omitted.
status_filterNoRestrict by status. Omit for all statuses.
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

With no annotations, the description carries the full burden. It explicitly labels the tool as 'Read-only' and describes the return fields. It lacks details on rate limits or pagination but adequately covers the read-only nature and basic behavior.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Four concise sentences with front-loaded purpose. No wasted words. Efficient structure.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

For a simple list tool with no output schema and few parameters, the description covers purpose, scope, return fields, and usage. Could mention pagination limits but is largely complete.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 100%, so the schema already documents all parameters. The description adds limited additional value by restating the optional scoping. Baseline 3 is appropriate.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states the verb 'lists', the resource 'ads', and the optional scoping to ad group and status filter. It also lists the return fields, differentiating it from sibling tools like create, update, and policy details.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

Explicitly states to use this tool to find ad_id before updating ads or auditing creative inventory, and suggests a follow-up for policy details. However, it does not explicitly specify when not to use it.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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