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meta_ads_conversions_send_purchase

Send a purchase event via Meta Conversions API with amount, currency, and hashed user identifiers. Returns events_received acknowledgment.

Instructions

Sends a single Purchase event via the Meta Conversions API — the most common CAPI use case. Returns Meta's events_received acknowledgement. Mutating on Meta's side. Required fields model a typical purchase: amount, currency, and hashed user identifiers. For other event types use meta_ads_conversions_send_lead (leads) or the generic meta_ads_conversions_send (AddToCart / custom events / batching multiple events).

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
account_idYesMeta Ads account ID in the format 'act_XXXXXXXXXX' (e.g. 'act_1234567890'). Optional — falls back to META_ADS_ACCOUNT_ID from the configured credentials. The leading 'act_' prefix is required.
pixel_idYesMeta Pixel ID the event is attributed to. Find via meta_ads_pixels_list. CAPI events flow into the same pixel as browser events; dedupe happens on event_id if one is supplied in user_data / custom_data.
event_timeYesUNIX timestamp (seconds) of the purchase. Must be within the last 7 days.
user_dataYesUser identifying fields for attribution. Supported keys: em (email), ph (phone), fn (first_name), ln (last_name), zp (zip), ct (city), st (state), country, external_id, client_ip_address, client_user_agent, fbc (click ID), fbp (browser ID). mureo hashes em / ph / fn / ln / zp / ct / st / country / external_id with SHA-256 before sending — pass raw PII; do not pre-hash.
currencyYesISO 4217 currency code (USD, JPY, EUR, GBP). Must match the ad account's reporting currency or be one that Meta can convert.
valueYesPurchase amount in the specified currency. Decimal for currencies with minor units (USD 9.99); integer is fine for JPY.
content_idsNoProduct IDs associated with the purchase — catalog retailer_ids for DPA attribution. Optional but recommended when a catalog is in use.
event_source_urlNoFully-qualified URL where the event occurred. Required by Meta for action_source='website' events; recommended for any browser-triggered CAPI event to improve attribution match rate.
test_event_codeNoMeta Events Manager test_event_code. When set, the event is routed to the test event stream visible in Events Manager instead of production reporting. Use for validation; drop the field once verified. Get the code from Events Manager → Test Events tab.
Behavior5/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Despite no annotations, the description discloses critical behaviors: returns an acknowledgement, is a mutating operation, and provides details on automatic hashing of PII fields. It also explains the test_event_code routing, covering important behavioral traits.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is efficient: two sentences that front-load the purpose, followed by sibling differentiation and a note on required fields. Every sentence contributes meaning without redundancy.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness5/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

The description covers the main intent, return value, key parameter behavior (hashing), test event usage, and alternative tools. It is complete for a single-event send tool, even without an output schema.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters4/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 100%, so baseline is 3. The description adds value by summarizing required fields as 'amount, currency, and hashed user identifiers' and explaining the hashing behavior, which goes beyond schema descriptions.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states the tool sends a single Purchase event via the Meta Conversions API, and explicitly distinguishes from siblings by naming alternative tools for other event types. It also provides context that this is the most common CAPI use case.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines5/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description explicitly tells when to use this tool (for Purchase events) and when not (for leads or custom events), directing to alternatives. It also implies usage context by stating it's the most common use case, giving clear guidance to the agent.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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