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analysis_exclusion_impact_preview

Preview the delivery impact of exclusion batches before applying, measuring impressions, clicks, cost, and conversions removed, both for the batch and cumulatively with existing exclusions.

Instructions

Before applying a batch of exclusions / blocks / negative keywords, report how much of the account's OWN recent delivery (impressions, clicks, cost, conversions) it removes — both for this batch and cumulatively for every standing exclusion once it lands. Call it with 'tool' + 'arguments' to size the exact call you are about to make on a surface mureo models (Google Ads negative placements / negative keywords, Meta excluded placements, plus any surface a plugin registered), or with 'excluded_entities' + 'delivery_records' to size a batch on any other platform from a report you fetched yourself — that form reaches no platform API. Returns coverage 'measured', 'partial' or 'unknown'; 'unknown' is an honest answer and never means 'no impact'. 'would_block' is computed by the same rule the dispatcher enforces from STRATEGY.md ## Guardrails, so it cannot disagree with what will actually happen. 'unevaluated_rules' names any guardrail the operator wrote that cannot be evaluated for this call — an inert rule is not a satisfied one, so surface it to the operator.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
toolNoMCP tool name of the exclusion call being previewed, e.g. google_ads_negative_placements_add.
argumentsNoThe arguments that call would be made with. Required when 'tool' is given.
window_daysNoRecent window in days. Defaults to STRATEGY.md's exclusion_impact_window_days, else 30.
delivery_recordsNoThe account's own delivery over the window, one row per entity. Supplying this suppresses every platform read.
excluded_entitiesNoEntities being excluded, when no modelled 'tool' applies.
standing_exclusionsNoEntities already excluded on this scope, for the cumulative figure. Omit rather than pass an empty list when they are unknown — an empty list means 'there are none'.
Behavior5/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

No annotations are provided, so the description must disclose behavioral traits itself. It explains return semantics ('unknown is an honest answer and never means no impact'), the guardrail consistency of 'would_block', and the existence of 'unevaluated_rules' to surface. It also notes that the delivery_records form reaches no platform API, effectively describing side-effect profile.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is long but front-loaded with the core purpose in the first sentence. Each subsequent sentence earns its place by covering invocation modes, return semantics, and guardrail behavior. It is dense but not padded, though it could be slightly more concise without losing important nuance.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness5/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Despite having no output schema, the description describes key return fields ('measured', 'partial', 'unknown', 'would_block', 'unevaluated_rules') and edge cases. It covers both platform-specific and generic usage, cumulative impact, and the distinction between inert and satisfied guardrails. For a complex tool with nested objects and six parameters, this is highly complete.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters4/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema descriptions cover all six parameters (100% coverage), but the description adds meaning beyond the schema by explaining the two mutually exclusive parameter groups ('tool'+'arguments' vs 'excluded_entities'+'delivery_records') and clarifying the nuanced meaning of omitting 'standing_exclusions' versus passing an empty list. The mode distinction is not fully evident from the schema alone.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description states a clear, specific purpose: 'Before applying a batch of exclusions / blocks / negative keywords, report how much of the account's OWN recent delivery... it removes'. The verb 'report' plus the resource (delivery impact) and the context (before applying exclusions) distinguish it from analytic sibling tools like analysis_anomalies_check or analysis_delivery_collapse_check.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines5/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

Usage context is explicit: 'Before applying a batch of exclusions...' and it contrasts the two invocation modes: with 'tool'+'arguments' for platform APIs, or with 'excluded_entities'+'delivery_records' for any other platform, noting the latter 'reaches no platform API'. It also advises to omit 'standing_exclusions' when unknown, providing clear when-to-use and when-not-to-use guidance.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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