testimonial_request_email
Write emails requesting client testimonials or reviews after project completion. Offers three approaches: post-completion ask, platform-specific review request, or delayed follow-up.
Instructions
Write the email asking a client for a testimonial or review after a completed project. For when you want to capture a happy client's feedback while the experience is fresh — the kind of social proof that closes the next deal without any extra selling. Three routes: after_completion (default — clean ask at the end of a project; tone is warm and low-pressure, makes it easy to say yes, offers to draft something for them to edit which removes the friction of starting from scratch), specific_platform (you need a review on a specific platform — Google, LinkedIn, Clutch, G2, Trustpilot — because that's where your next prospects look; routes the client to the right place without making it feel like an errand), delayed_ask (you finished the project weeks or months ago and forgot to ask, or didn't feel it was the right moment at the time; acknowledges the gap without apologising excessively, still low-pressure). Distinct from client_reference_request_email (asking someone to speak with a prospect by phone/video, not provide a written quote). Does not count against your monthly draft limit. Required: client_name. Optional: project_name (helps personalise — 'the Westbrook website rebrand', 'your new brand identity'), platform (for specific_platform route — e.g. 'Google', 'LinkedIn', 'Clutch', 'Trustpilot'), platform_url (direct link to the review page — if provided, makes the ask one click), offer_draft (set to true to offer to write a draft for them to edit — removes friction; implied on after_completion), route ('after_completion' | 'specific_platform' | 'delayed_ask' — default after_completion), your_name.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| client_name | Yes | Client first name | |
| project_name | No | Optional: name of the project — e.g. 'the Westbrook website', 'your brand identity', 'the content strategy'. Personalises the ask. | |
| platform | No | For specific_platform route: the review platform you want them to use — e.g. 'Google', 'LinkedIn', 'Clutch', 'G2', 'Trustpilot'. | |
| platform_url | No | For specific_platform route: direct URL to the review page — e.g. your Google review link. Makes the ask one click for the client. | |
| offer_draft | No | Optional: set to true to offer to write a draft testimonial for the client to edit. Removes the main friction point (starting from scratch). Implied on after_completion route. | |
| route | No | after_completion (default) — fresh ask at project close, warm and low-pressure; specific_platform — request a review on a named platform with a direct link; delayed_ask — following up weeks or months after the project ended. | |
| your_name | No | Optional: your name for the sign-off |