cold_pitch_follow_up
Write a concise follow-up for unanswered cold pitches. Resurface your key offer, give an easy out, and request a simple yes or no.
Instructions
Write a short, professional follow-up when a cold pitch has gone unanswered. Shorter than the original pitch — brevity signals confidence. Doesn't repeat everything; just resurfaces the key hook, gives an easy out, and asks for one yes/no. Distinct from client_followup (which is for post-proposal follow-up after a prospect showed interest) and win_back_email (re-engaging a lapsed client). This is for genuine cold silence — they never replied at all. Does not count against your monthly draft limit.
Input Schema
TableJSON Schema
| Name | Required | Description | Default |
|---|---|---|---|
| recipient_name | Yes | First name of the person you're following up with | |
| company_name | No | Optional: company name — helps personalise the subject line | |
| original_pitch_summary | Yes | One-sentence summary of what you offered in the original pitch (e.g. 'UX help for your onboarding flow', 'copywriting for your pricing page rewrite', 'React development for the mobile app') | |
| days_since_pitch | No | Optional: how long ago you sent the original pitch (e.g. 7, 14, 21). Used to calibrate tone — shorter gap = lighter touch, longer gap = slightly more direct. | |
| new_angle | No | Optional: something new to add that wasn't in the original pitch — a relevant observation, a result you can now reference, a question that reframes the value. Omit if you have nothing genuinely new to say. | |
| your_name | No | Your name for the sign-off |