testimonial_follow_up_email
Send a gentle follow-up email two weeks after an unanswered testimonial request. Increase conversion by offering to write a draft for the client to edit, removing blank-page friction.
Instructions
Write a gentle follow-up when a testimonial request has gone unanswered — sent one to two weeks after the initial testimonial_request. Distinct from testimonial_request (the first ask): this is the nudge that dramatically increases conversion because most clients meant to respond but let it slip. The key technique: offer to write a short draft for them to edit or approve — this removes the blank-page friction that kills most testimonial requests. Under 80 words, no guilt, no pressure. Optional offer_draft param (default true) adds the draft offer, which is the highest-impact line in the email. Does not count against your monthly draft limit.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| client_name | Yes | Client's first name or full name | |
| project_name | No | Name of the project (helps make the email feel specific rather than templated) | |
| offer_draft | No | Whether to offer to write a short draft for the client to edit (default true — this is the highest-impact offer you can make in a testimonial follow-up) | |
| your_name | No | Your name for the sign-off |