new_service_announcement_email
Write a personal client announcement email that introduces a new service, references your relationship, and positions the client as an insider.
Instructions
Write a personal announcement email to an existing client introducing a new service you're now offering. Warmer than cold outreach because you already have a relationship — the goal is to let trusted clients hear first, plant the seed for future work, and feel like insiders. Reads as personal and considered, not a mass newsletter blast. Workflow: draft here → send individually with personalised why_relevant per client. Does not count against your monthly draft limit.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| client_name | Yes | Client's first name | |
| new_service | Yes | The new service you are now offering (e.g. 'quarterly website audits', 'brand identity design', 'video production', 'fractional CMO retainers') | |
| why_relevant | No | Optional: why this client specifically might benefit — reference shared history or something you noticed (e.g. 'given the site we built last year, a quarterly audit would catch issues before they compound', 'you mentioned wanting to add video — that's now something I can handle end-to-end'). The more specific, the better. | |
| proof_point | No | Optional: a credibility signal for the new service (e.g. 'I have completed three audits this quarter', 'just wrapped my first brand film for a fintech startup'). Omit if you are launching fresh. | |
| offer | No | Optional: any early-access or founding-client incentive (e.g. 'a founding-client rate of $X for the first three months', 'the first audit on me so you can see the format'). Keep it genuine — do not manufacture urgency. | |
| your_name | No | Your name for the sign-off |