competitor_response_email
Draft a professional reply when a client compares your price to a competitor. Choose from three response modes: hold your rate, adjust scope, or match with context.
Instructions
Write a professional reply when a client tells you another provider quoted lower — or asks you to match a competitor's price. Three response modes: hold_rate (default — acknowledge the comparison, clarify what differentiates your work, hold your price without apologising or justifying at length; best when your rate reflects genuine experience and scope), adjust_scope (offer a reduced scope or phased approach that delivers real value at a lower price — not a discount, a trade; best when there's genuine flexibility in what's needed), or match_with_context (match or approach the price but anchor it clearly to a specific reason — limited capacity window, long-term relationship, or strategic fit; do not use just to close a deal). None of these modes cave, get defensive, or lecture the client about what they're 'really getting'. All three respect that the client is comparing options. Required: client_name. Optional: competitor_name (who they're comparing to — omit to keep vague), competitor_price (the competing quote), your_price (your quoted price), project_name, response_mode ('hold_rate', 'adjust_scope', 'match_with_context' — default hold_rate), differentiator (the one concrete thing that separates your work — e.g. 'previous work on similar-scale projects', 'full ownership of the project without handoffs', 'I already know your brand well'; omit for a clean close without specifics), your_name. Does not count against your monthly draft limit.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| client_name | Yes | Client's first name | |
| competitor_name | No | Optional: who they're comparing to (e.g. 'the other agency', 'Vendor X'). Omit to keep the reply general. | |
| competitor_price | No | Optional: the competing quote (e.g. '$3,000', '$15/hr'). Including it lets the reply address the gap directly. | |
| your_price | No | Optional: your quoted price. Including both prices lets the reply frame the gap concretely. | |
| project_name | No | Optional: the project being discussed. | |
| response_mode | No | How to respond: hold_rate (default — hold your price, explain value without apologising), adjust_scope (offer a smaller scope at a lower price — a trade, not a discount), match_with_context (approach or match the price with a clear, specific reason). | |
| differentiator | No | Optional: the one concrete thing that separates your work from the competitor — e.g. 'previous work on similar-scale projects', 'single point of contact through delivery', 'I already know your brand and team'. Specific beats generic. | |
| your_name | No | Your name for the sign-off |