price_increase_email
Write a professional, non-apologetic rate increase email for clients. Supports advance notice, retainer renewal, and mid-project scenarios with customizable details.
Instructions
Write a confident, non-apologetic email notifying existing clients of a rate increase. One of the hardest emails freelancers avoid writing — and one of the most important. Gets the tone right: you're growing, not gouging. Three scenarios: 'advance_notice' (standard heads-up before the new rate kicks in — most common), 'retainer_renewal' (updating a retainer rate at renewal), 'mid_project' (rare: rate increase affecting an in-flight project — requires explicit justification). Required: client_name, new_rate, effective_date. Optional: current_rate (including it shows transparency), rate_type (hourly/daily/project — defaults to 'rate'), scenario (advance_notice/retainer_renewal/mid_project — defaults to advance_notice), project_name (for mid_project or retainer context), reason (brief, honest note on why: 'increased demand', 'cost of living', 'expanded service offering' — keep it to one line; omit if you'd rather not justify), your_name. Does not count against your monthly draft limit.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| client_name | Yes | Client's first name | |
| new_rate | Yes | Your new rate (e.g. '$150/hr', '$1,200/day', '$5,500 project') | |
| effective_date | Yes | When the new rate takes effect (e.g. 'July 1', 'from our next project', 'at your next renewal') | |
| current_rate | No | Optional: your current rate — showing the before/after adds transparency (e.g. '$120/hr', '$950/day') | |
| rate_type | No | Optional: 'hourly', 'daily', or 'project' — used to frame the language naturally. Defaults to a neutral 'rate'. | |
| scenario | No | Optional: 'advance_notice' (default — standard heads-up), 'retainer_renewal' (updating a retainer at renewal), or 'mid_project' (rate change affecting an ongoing engagement — use only when unavoidable, and always include a reason) | |
| project_name | No | Optional: project or retainer name — useful for retainer_renewal or mid_project scenarios | |
| reason | No | Optional: one-line reason (e.g. 'increased demand for my services', 'cost of living increases', 'I've expanded what I offer'). Keep it brief. Omit if you'd prefer not to justify the increase. | |
| your_name | No | Optional: your name for the sign-off |