price_increase_email
Communicate a rate increase to an ongoing client with a confident, warm email that gives clear notice and states the new rate plainly.
Instructions
Write the email notifying a long-term client that your rates are increasing. One of the hardest emails a freelancer writes — most either avoid it entirely (and undercharge for years) or frame it apologetically (which invites pushback). This email is confident, warm, and forward-looking: gives clear notice (typically 30–60 days), states the new rate plainly, optionally anchors it in specific value delivered, and closes with an offer to discuss. Distinct from budget_proposal (negotiating a project price before signing), discount_request_response (responding to a client's pushback on price), and budget_update_email (explaining a cost overrun on a current project) — this is the proactive rate change communication to an ongoing client or retainer. Does not count against your monthly draft limit.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| client_name | Yes | Client's first name or full name | |
| new_rate | Yes | Your new rate or pricing (e.g. '$150/hour', '$5,000/month retainer', '$2,800 per project') | |
| current_rate | No | Your current rate — including it makes the change concrete and shows transparency (e.g. '$120/hour') | |
| effective_date | No | When the new rate takes effect (e.g. 'August 1', 'from your next project', 'in 60 days') — gives the client time to plan | |
| project_name | No | Name of the ongoing engagement or retainer, if relevant | |
| value_highlight | No | A specific result or achievement from your work together that anchors the value (e.g. 'tripling their newsletter open rate', 'launching three products on time and on budget') — optional but makes the email stronger | |
| your_name | No | Your name for the sign-off |