United States Census Bureau | An official website of the United States Government
Understanding and Using
American Community
Survey Data: What the
Business Community
Needs to Know
October 2020
Suppose a restaurant owner wants
to determine the best location to
start a new franchise. Managers at
an engineering firm want to expand
their business but need more
information about the local
workforce. A clothing retailer needs
information about potential
customers before opening a new
store, distribution center, or
warehouse. Where can businesses
find the data they need to make
informed decisions?
The U.S. Census Bureau’s American
Community Survey (ACS) provides
corporations, small businesses, and
individuals the detailed social,
economic, housing, and
demographic data they need to
gauge the sales potential of
products and services, better
understand the workforce, and set
strategies for growth.
This guide provides a brief overview
of how businesses are using ACS
data to stay competitive, run
efficiently, and meet customers’
needs.
Download by Section
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Underst
anding
and
Using
America
n
Commu
nity
Survey
Data:
What the
Busines
s
Commu
nity
Needs to
Know
[6.7 MB]
American
Communi
ty Survey
1. How Businesses Use ACS Data [<1.0 MB]
[/content/dam/Census/library/publications/2020/acs/ACS_Business_handbook_2020_ch01.pdf]
American Community Survey
2. ACS Data Products for Business Uses [<1.0
MB]
American Community Survey
[/content/dam/Census/library/publications/2020/acs/ACS_Business_handbook_2020_ch02.
pdf]
3. Case Studies Using ACS Data [1.7 MB]
[/content/dam/Census/library/publications/2020/acs/ACS_Business_handbook_2020_ch03.pdf]
American Community Survey
4. Additional Resources [<1.0 MB]
[/content/dam/Census/library/publications/2020/acs/ACS_Business_handbook_2020_ch04.pdf]
American Community Survey
Others in Series
Publication
What Congress Needs to Know
June 2020
This handbook helps congressional staff use ACS data to
respond to constituent inquiries, draft floor/press statements,
conduct legislative research, and more.
[/programs-surveys/acs/guidance/handbooks/congress.html]
Publication
What Users of Data for Amer.
Indians and Alaska Natives Need to
Know
March 2021
This handbook helps users of data for AIAN learn how to
access and use ACS data and provide concrete examples of
how ACS data can answer real-world questions.
[/programs-surveys/acs/guidance/handbooks/aian.html]
Publication
What ACS Summary File Data Users
Need to Know
October 2023
This guide provides an overview of the ACS Summary File and
how it can be used to access data on America’s communities.
[/programs-surveys/acs/library/handbooks/summary-file.html]
VIEW ALL [/PROGRAMS-SURVEYS/ACS/LIBRARY/HANDBOOKS.HTML]
Related Information
American Community Survey Resources for Businesses [/programs-surveys/acs/information-for/businesses.html]
Page Last Revised - May 1, 2025